Senior Digital Marketing Manager (Maternity cover)

Salary: £47,606 per annum
Grade: 2
Position type: Fixed term contract for 12 months (Maternity Cover)
Full time, 37.5 hours a week (Flex hours considered)
Ideally to start in September/early October.
Responsible to: Global Head of Communications & Digital
Direct reports: Social Media & Paid Ad Manager, Email Marketing Officer, Website Manager
Location: Truro, Cornwall (hybrid – mixture of office and home working) or remote working (UK only with travel to Truro 2x per year).
Role purpose: This role manages the UK digital team, driving our digital presence, supporting fundraising and leveraging new digital opportunities. You will also be part of a project to scale digital advertising and performance marketing. The role is focused on optimising the ShelterBox UK digital channels, including website, social media, email marketing and digital advertising, to reach new target audiences, grow engagement, and increase digital income. You will drive a high-quality and consistent online experience that responds to the values, needs and behaviors of warm and new supporters – ensuring all our digital content is well planned, cohesive and on-brand. As part of the Communications & Digital team, you will work collaboratively with colleagues across the Fundraising and Communications department to deliver digital activity and supporter journeys that support fundraising campaigns and appeals, performance marketing, as well as awareness and educating audiences on the issues faced by people after disaster. You will line manage a Social Media & Paid Ad Manager, an Email Marketing Officer and the Website Manager. We are hoping to ensure a two-week handover period with the current postholder.
Who are we looking for? ShelterBox is looking for someone with experience managing a digital team, with an up-to-date understanding of digital channels and delivering digital campaigns and advertising. You are passionate about creating and growing high-quality online experiences. Paid media is an area of strategic growth, so experience of managing digital ads and always on advertising is essential, as well as experience of working with agencies. You are experienced in taking a data and evidence-based approach, testing, gathering insights and driving improvements that improve user experience and conversion rates. This role is full of variety, working collaboratively with other teams to deliver a range of digital projects. You will join a friendly and vibrant Fundraising & Communications department in our mission to make ShelterBox a household name and raise money to fund emergency shelter after disaster.
Duties will include but not be limited to:
Digital marketing and strategy
Oversee the delivery of the digital strategy. Alongside fundraising colleagues, the Social & Paid Advertising Manager, and an external agency, play an active role in the strategic priority project to upscale digital ads and performance marketing to drive income. Oversee the social media for organic reach and engagement and developing fresh approaches as algorithms change. Oversee the delivery of our email marketing, increasing email engagement, boosting income, and improving retention. Oversee the website, ensuring all web pages are written for digital audiences and fully optimised for search. Oversee planning for cohesive integrated campaigns that roll out across our channels. Provide analysis and monitoring of digital activity, using data and analytics to inform future campaigns and content strategy. Ensure budget is allocated efficiently and delivering value. Ensure your team are reviewing new technologies and platforms, keeping the department informed of developments in digital marketing, and encourage the digital team to seek out and identify new trends.
Sharing knowledge and best practice
Play an active role in the growth of paid digital marketing. Provide quality control across web, email and social – coaching your team on copy, tone of voice and visual aspects of our digital work. Manage relationships with third-party digital agencies and suppliers. Build positive, collaborative relationships with stakeholders across FundComms department. Educate and encourage other staff members on the use of digital best practice and promote its use within the charity.
Team management
Three direct reports: an Email Marketing Officer and Social Media & Paid Advertising Manager and Website Manager - to deliver quality digital activities and channels. Manage and coach team to produce high quality digital content that’s on-brand designed to increase reach and engagement with target audiences. Develop direct reports through reviews, setting objectives and identifying training where needed. Motivate team members to deliver excellence in everything they do. Any other duties as deemed necessary to support the Comms & Digital team.