Senior Digital Marketing Manager FTC - Luxury
Posted 4 days ago by Profiles Creative
£75,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Senior Digital Marketing Manager will oversee a team and lead digital marketing initiatives for a prestigious luxury brand during a 9-12 month maternity cover. This role involves managing digital marketing channels, collaborating with stakeholders, and driving digital transformation within the organization. The position is hybrid, based in London, and requires a strong background in luxury digital marketing.
Key Responsibilities:
- Lead and promote digital transformation and a digital culture across the organization.
- Line manage and coach the digital team and external digital agencies on digital development projects.
- Manage the digital budget and prepare regular management reports on progress.
- Drive best-in-class social media marketing through innovation and content creation.
- Deploy customer data strategy alongside the wider CRM team.
- Drive longer-term digital brand transformation through collaboration with key stakeholders.
- Optimize consumer journey strategy and audiences for effective communication.
Key Skills:
- At least 5+ years of experience in luxury digital marketing roles.
- Experience in luxury, retail, or travel sectors is highly advantageous.
- Solid team management experience.
- Experience managing CRM strategy.
- Experience creating and implementing social media strategy (organic & paid).
- Experience managing external agencies to devise strategies and deliver results.
- Experience in budget management.
- Strong understanding of performance marketing tools and analytics.
Salary (Rate): £75,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: Senior
Industry: Marketing
We are looking for a passionate Senior Digital Marketing Manager for a 9-12 month maternity cover with a globally renowned heritage brand in the luxury UHNW space. You will manage a team of 3- 4 and take day to day leadership responsibility for all digital marketing (earned, owned & paid) and social media channels. Reporting directly to the CMO – you will be joining a large and well-established Marketing function working across global markets and campaigns. This role is hybrid – London HQ Start ASAP (9-12 month full-time contract)
The Role
- Lead and promote digital transformation and a digital culture across the organisation.
- Line manage, and coach the digital team and all external digital agencies to deliver on digital development projects, such as website development, PPC advertising, Paid Social, broader digital marketing, and digital support across the business.
- Manage the digital budget and prepare regular management reports on progress.
- Drive best in class Social Media marketing through social innovation and content creation for the social channels (organic & paid).
- Deploy customer data strategy alongside the wider CRM team.
- Drive longer-term digital brand transformation through strong collaboration with key stakeholders.
- Optimise consumer journey strategy and audiences to deliver optimal and connected communication and messaging.
The Person
- Ideally at least 5+ years of experience working in "luxury" Digital Marketing roles.
- Experience in luxury/retail/travel background highly advantageous.
- Expereince in both B2C & B2B also an advantage.
- Solid team management experience.
- Experience managing CRM strategy.
- Experience creating and implementing social media strategy (organic & Paid).
- Experience in managing external agencies to devise strategies and deliver results.
- Experience of budget management.
- Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and deliver sales.