Senior Digital Marketing Manager (12 month FTC)

We are seeking an experienced and dynamic professional to join our team as a Senior Digital Marketing Manager on a 12 month fixed-term contract. This role is focused on delivering key digital marketing initiatives, including the support of a full website redevelopment, enhancing our HubSpot CRM usage, and refining our email marketing strategy — while overseeing the day-to-day delivery of all marketing activities. The individual will work closely with the technology team and project stakeholders to lead digital transformation efforts. A collaborative relationship with the CEO and senior leadership team will also ensure marketing strategy remains aligned with business goals and growth plans.

Website Redevelopment

• Help lead the complete redesign and delivery of our corporate website.
• Manage the transition from our current developer and select a new platform and partner.
• Ensure the website:
• Meets business and marketing goals
• Delivers strong UX and clear user journeys
• Supports lead generation, social integration, personalisation, and cross-selling
• Collaborate with the technology team, design agency, and wider stakeholders to deliver on time and within scope.
• Establish and report on key website performance metrics post-launch.

CRM Development (HubSpot)

• Build out and refine our CRM strategy using HubSpot to improve marketing performance and customer engagement.
• Develop workflows and automation to support campaigns, lead generation, segmentation, and reporting.
• Work closely with the technology team to ensure integration and optimisation across the business.
• Define and track CRM-related KPIs to assess campaign effectiveness, lead conversion, and ROI.

Email Marketing Strategy

• Review, develop and refine email marketing activity across the business.
• Establish a consistent email communications approach aligned to customer journeys and brand tone.
• Create a success framework for email marketing — including engagement tracking, A/B testing, and performance benchmarks.
• Start a clear reporting process to monitor impact and inform future strategy.

Data, Reporting & Success Metrics

• Build a foundation for regular performance reporting across all core marketing activities.
• Define clear KPIs for digital channels, CRM usage, email performance, and website engagement.
• Support data-led decision-making across the team by embedding simple, effective reporting tools and habits.

Team and Marketing Oversight

• Lead and support a high-performing marketing team of two, providing day-to-day management, mentorship, and guidance to ensure delivery against strategic priorities and personal development goals.
• Oversee the planning, execution, and evaluation of all core marketing activities, ensuring consistency, timeliness, and impact across the following areas:
• Events - Manage the marketing support for key internal and external events, including event promotion, content development, collateral, pre/post event communications, and digital presence. Ensure events align with business goals and support lead generation or brand awareness as appropriate.
• Publications - Oversee the production and distribution of company publications, including editorial planning, content development, design coordination, proofreading, and ensuring brand consistency and messaging alignment.
• PR and Media - Work with relevant partners or in-house resources to manage media relations, support press opportunities, develop press releases, and maintain a strong and consistent media presence that supports the brand and business priorities.
• Internal Communications - Ensure regular and effective communication with employees that supports engagement, transparency, and company culture. Collaborate with senior leaders to shape messaging and communication cadence.
• Drive quality and consistency across all marketing outputs, ensuring alignment with brand guidelines, tone of voice, and visual identity standards.
• Monitor team workload and prioritisation, helping balance long-term strategic work with short-term tactical needs and business-as-usual activity.
• Encourage innovation and continuous improvement, supporting the team in testing new ideas and staying up to date with marketing best practices.

Collaboration & Leadership Engagement

• Maintain open communication with the Group CEO and senior leadership team to align marketing plans with overall business strategy.
• Keep key stakeholders updated on project progress and performance.
• Support broader business initiatives through integrated marketing planning and delivery.

Qualifications and Skills

• Senior marketing experience, particularly with a strong digital focus.
• Proven success leading website and CRM (preferably HubSpot) projects.
• Hands-on experience with email marketing platforms and strategies.
• Comfortable defining KPIs and implementing reporting processes across campaigns and platforms.
• Strong collaborator with experience working across teams — especially with tech, design, and leadership.
• Confident team leader with a balance of strategic thinking and hands-on delivery.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and meeting deadlines.