Senior Digital Marketing Lead
Posted 1 week ago by Pharmacy2U Ltd
£55,000 Per year
Undetermined
Hybrid
Leeds, England, United Kingdom
Summary: The Senior Digital Marketing Lead will drive the digital marketing strategy for Pharmacy2U, focusing on customer acquisition within their e-commerce platform. This role involves leading a digital marketing team and collaborating with various departments to optimize campaigns and performance. The position is based in Leeds with hybrid working options after training completion. The successful candidate will have extensive experience in managing PPC campaigns and digital marketing tools.
Key Responsibilities:
- Spearhead digital marketing strategy and execution for customer acquisition.
- Lead a small digital marketing team and collaborate with analytics, commercial, finance, and clinical teams.
- Audit existing marketing activities and manage the paid acquisition roadmap.
- Oversee PPC, affiliates, and paid social activity trading and optimization.
- Create and manage high-performing paid search campaigns.
- Own the affiliate marketing plan with external agency support.
- Execute paid social campaigns in collaboration with the social media agency.
- Report on performance weekly and optimize activities based on trends.
- Manage feed optimization and product performance improvements.
- Leverage Google Analytics for performance analysis across all channels.
- Stay updated with digital marketing trends and best practices.
- Demonstrate strong team management and mentoring skills.
Key Skills:
- Degree level qualified in a marketing-related field.
- Extensive experience managing PPC campaigns, preferably in e-commerce.
- Proficient in digital marketing tools, including Google Ads and Merchant Centre.
- Experience in affiliate management is desirable.
- Familiarity with paid social and display advertising is a plus.
- Understanding of Google Analytics 4 (GA4).
- Knowledge of paid media industry changes and strategies.
- Demonstrated drive, initiative, and proactivity.
- Ability to work both independently and as part of a team.
Salary (Rate): £55,000.00 yearly
City: Leeds
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Role: Senior Digital Marketing Lead
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
Location: Leeds, LS15 (with hybrid working after completion of training)
Salary: £45k - £55k per annum DOE, plus up to a 10% discretionary annual bonus, plus extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: 37.5 hours per week, Monday - Friday
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
As Senior Digital Marketing Lead, you will spearhead Pharmacy2U’s digital marketing strategy and execution, driving growth across customer acquisition within our e-commerce shop. You will lead a small digital marketing team and collaborate closely with analytics, commercial, finance and clinical teams to deliver impactful campaigns and optimize performance. The role will involve contributing to auditing our existing activity and lead on our paid acquisition roadmap, being responsible for the trading and optimisation of our PPC, affiliates and paid social activity.
What’s in it for you?
- Occupational sick pay
- Enhanced maternity and paternity pay
- Contributory pension
- Discounted insurance (Aviva)
- Employee discount site
- Discounted gyms (via our blue light card and benefits schemes)
- Employee assistance programme
- In-house mental health support
- Free onsite parking
- Health and wellbeing initiatives
- Social events throughout the year
- Cycle to work scheme
- Green car scheme*(subject to minimum earnings)
- Registration fees paid (GPhC, NMC, CIPD etc)
- Long service bonus
- Refer a friend bonus
- Blue light card
- Hybrid working
- Commitment to CPD/training
- 25 days annual leave increasing with service
- Annual leave buy and sell scheme
- Discounts & Exclusive offers at The Springs, Leeds
- 25% Discount & health & beauty purchases
- 25% Discount on Pharmacy2U Private Online Doctor Services
What you’ll be doing?
- Paid search: Create and manage high performing paid search campaigns, leveraging new tools and features.
- Affiliate management: Own our affiliate marketing plan, with help from our external agency.
- Paid social management: Work with our social media agency to execute across paid social.
- Trading and reporting: Report back to the business on performance weekly at trade calls, owning initiatives, calling out trends and optimising activity.
- Feed optimisation and management: Be responsible for our feed management software and continuously improve products to increase performance.
- Analytics: Be able to leverage Google Analytics to analyse performance and trends across all channels, not just paid, to gain important understanding of overall performance.
- Stay up to date with industry trends: Keep abreast of digital marketing trends and best practice.
- Team management: Demonstrate strong team membership, management and mentoring skills.
Who are we looking for?
- Degree level qualified in a marketing related field
- Extensive experience managing PPC campaigns either in house or at an agency, ideally on e-commerce brands
- Proficient in digital marketing tools, including Google Ads, Merchant Centre, Editor etc
- Demonstrated ability in affiliate management is desirable
- Experience managing paid social and display desirable but not essential
- Understanding of tools like Google Analytics 4 (GA4)
- Knowledge of paid media industry changes and latest strategies
- Demonstrate drive, initiative and proactivity in role
- Proven ability to work both as part of a bigger team and individually
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview. Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check. Unsolicited agency applications will be treated as a gift.
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