Senior Digital Marketing Executive

This is a one year contract. Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit. Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification. Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.

The Role: You will be responsible for managing paid media campaigns across central EMEA & US social platforms: predominantly Tiktok, Meta, Pinterest and Twitter. This role works closely with our Creative, Performance Marketing, Customer Insights and Commercial Trade Teams. As a senior executive, you will have a background in a similar role and be able to hit the ground running in terms of paid social campaign execution within platforms. The purpose of this role is to assist the broader digital function in optimising performance in-week to maintain website traffic and add-to-cart rates.

Duties and Responsibilities:

• To setup and execute retargeting and prospecting paid social ads across Tiktok, Meta, Pinterest, Twitter and YouTube across UK, US, EU, KR, JP & AU.
• Drive and grow the following KPIs: Reach, Traffic, CTRs%, ATCs, CPCs, Sales.
• Daily monitoring of ad performance around 3 fundamental areas: audience, product and platform.
• Continuous optimisation of bid strategies, placement types and ad formats across the right demographics (age groups, locations etc) who drive the bottom line for our business.
• Working with Social Manager and broader paid marketing function to ensure campaigns are running on time, and in line with KPI and spend targets by region.
• To pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports – in both email and presentation formats.
• Maintain strong publisher relationships with Meta, Tiktok, Pinterest – always keeping at the forefront on new paid initiatives, bid strategies, campaign structures and platform features.
• Monitor feeds, UTM tracking, pixels and CAPI integrations to ensure reporting and audience builds are as accurate as possible across regions.

Culture:

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

• As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills and Experience Required:

• 1-2 years within a similar role, must hit the ground running with regards to campaign execution across Meta, Tiktok and Pinterest. Experience with Twitter and YouTube a plus, but not mandatory.
• Strong Excel user, experience in pivoting datasets and creating performance graphs fit for trade is essential.
• Ability to work cross-functionally with creative, copy, paid and commercial teams on multiple projects and prioritise responsibilities and tasks proactively.
• Ability to work efficiently in a fast-paced global retail environment.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com.