Senior Digital Marketing Enablement Lead (EMEA, Ad Solutions)
Posted 7 days ago by Principle HR
£106,000 Per year
Undetermined
Hybrid
London
Summary: The Senior Digital Marketing Enablement Lead will spearhead the education strategy for a global technology organization, focusing on the adoption of advertising solutions across EMEA. This role involves collaboration with sales, marketing, and product teams to enhance advertiser capabilities through effective training initiatives. The position requires a strategic mindset and a strong background in digital marketing and ad solutions. The role is hybrid, requiring three days on-site work in the UK.
Key Responsibilities:
- Lead end-to-end planning and activation of digital marketing education programmes across multiple regions
- Partner with sales and cross-functional stakeholders to identify client education needs and translate these into scalable training initiatives
- Deliver high-impact workshops and webinars focused on performance marketing and ad solutions
- Act as a subject matter expert on advertising products, maintaining best-in-class knowledge and enabling internal teams and external partners
- Drive certification programmes and learning pathways to increase adoption and product proficiency
- Shape regional education strategy by synthesising market insights and feeding back into global programme development
- Manage stakeholder communications and ensure alignment across regional and global teams
Key Skills:
- 10+ years' experience across digital marketing, ad solutions, or media environments
- Hands-on experience setting up or optimising advertising campaigns (essential)
- Strong track record delivering training, workshops, or enablement programmes
- Proven ability to influence senior stakeholders across sales, marketing, and product organisations
- Experience working in cross-functional, fast-paced environments
- Background in leading tech platforms or media agencies (preferred)
- Experience with certification or structured learning programmes (preferred)
- Analytical mindset with experience using data to inform strategy (preferred)
Salary (Rate): £106,000 yearly
City: London
Country: UK
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Title: Senior Digital Marketing Enablement Lead (EMEA, Ad Solutions)
Location: UK (Hybrid, 3 days onsite)
Contract: 12 months
Salary: £106,000 per year
A global technology organisation is investing heavily in its Business Education function to drive adoption of its advertising solutions across EMEA. This is a high-impact role operating at the intersection of digital marketing, product enablement, and strategic programme delivery.
You will take ownership of education strategy and activation across key markets including the UK, Ireland, and wider EMEA, working directly with sales, marketing, and product teams to elevate advertiser capability at scale.
Key Responsibilities
- Lead end-to-end planning and activation of digital marketing education programmes across multiple regions
- Partner with sales and cross-functional stakeholders to identify client education needs and translate these into scalable training initiatives
- Deliver high-impact workshops and webinars focused on performance marketing and ad solutions
- Act as a subject matter expert on advertising products, maintaining best-in-class knowledge and enabling internal teams and external partners
- Drive certification programmes and learning pathways to increase adoption and product proficiency
- Shape regional education strategy by synthesising market insights and feeding back into global programme development
- Manage stakeholder communications and ensure alignment across regional and global teams
Required Experience
- 10+ years' experience across digital marketing, ad solutions, or media environments
- Hands-on experience setting up or optimising advertising campaigns (essential)
- Strong track record delivering training, workshops, or enablement programmes
- Proven ability to influence senior stakeholders across sales, marketing, and product organisations
- Experience working in cross-functional, fast-paced environments
Preferred
- Background in leading tech platforms or media agencies
- Experience with certification or structured learning programmes
- Analytical mindset with experience using data to inform strategy
Why This Role
- Direct impact on how global advertisers adopt and scale digital marketing solutions
- Exposure to complex, high-value EMEA markets
- Opportunity to operate as a recognised expert in marketing enablement and training excellence