Senior Customer Marketing Manager
Posted 1 week ago by TalkTalk
Negotiable
Undetermined
Hybrid
Manchester Area, United Kingdom
Summary: The Senior Customer Marketing Manager at TalkTalk will play a pivotal role in shaping customer communication strategies to enhance customer experiences and brand loyalty. This position involves collaborating with the Head of Customer Marketing to develop targeted campaigns across various channels, focusing on customer engagement and retention. The role requires a blend of marketing expertise, data analysis, and creative collaboration to optimize campaign effectiveness. The successful candidate will thrive in a dynamic environment, contributing to the company's vision of customer satisfaction and loyalty.
Key Responsibilities:
- Work closely with the Head of Customer Marketing to define and implement strategies supporting business objectives.
- Develop targeted communication campaigns via email, SMS, direct mail, social media, and digital platforms.
- Contribute to quarterly planning and strategy discussions prioritizing customer-focused and commercially impactful programs.
- Utilize data insights to shape campaign success and optimize outcomes.
- Manage the sign-off process for campaign creative and stakeholder feedback.
- Collaborate with the Marketing Automation team to deliver campaigns through Salesforce Marketing Cloud.
- Evaluate campaign impact and implement improvements based on results.
- Manage campaign budgets efficiently in collaboration with the Head of Customer Marketing.
Key Skills:
- Experience in a marketing role.
- Skilled at understanding and analyzing data.
- Experience within a customer-focused environment.
- Understanding of the digital marketing landscape.
- Ability to work in a fast-paced environment.
Salary (Rate): undetermined
City: Manchester Area
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
1 Year FTC
Who are TalkTalk?
TalkTalk are the UK’s leading value for money connectivity provider. We believe that simple, affordable, reliable and fair fibre should be available to everyone.
The role
Customer Marketing are experts in customer comms strategy. We work with our colleagues to create great customer experiences and uphold our brand values, to deliver our vision of having customers who love us, engage with us, and stay with us. You’ll enjoy being a key influencer of this vision by supporting the Head of Customer Marketing in the creation and delivery of the strategy and comms for a range of in-life programmes targeted at our Consumer base. You will also benefit from the variety in your responsibilities. You could be working on different upsell campaigns, managing customers end of life offers or building relationship driving activity across their lifecycle.
Your responsibilities
- You’ll work closely with the Head of Customer Marketing to define the appropriate strategy to support the set business objectives
- This strategy will focus on appropriate targeted communications campaigns via email, SMS, direct mail, targeted social media and digital, utilising your team to help deliver this vision
- You’ll contribute to quarterly planning and strategy discussions, ensuring that we prioritise the most customer-focused and commercially impactful programmes
- You recognise the value of data, you’ll be able to work closely with your counterparts in Marketing Automation to drive valuable insights to shape success within campaigns
- Utilising the results from all campaigns will be integral to further developing your strategy to optimise campaigns and outcomes
- You’ll work with creative agencies to develop campaign messaging and creative
Other responsibilities include:
- Managing the sign off process for campaign creative, working closely with and managing appropriate stakeholders feedback
- Working with our Marketing Automation team to deliver your email and SMS campaigns via Salesforce Marketing Cloud, and other teams for social, digital and print
- Briefing and using campaign evaluation to understand the impact your campaigns are having, and how to improve them
- Utilising test and learn in order to drive continuous improvement within all channels
- Working with the Head of Customer Marketing to manage budget for your campaigns, making sure that we operate in a cost-efficient and streamlined way.
Skills required to be successful in the role:
- Experience in a marketing role
- Skilled at understanding data
- Experience within a customer space
- Understanding of the digital space
- Ability to work in a fast paced environment
What to do next?
If this role sounds like it could be for you, please apply and we will be in touch soon!
Be Yourself. Make an Impact. Join Us.
As a recognised Top 50 Inclusive Employer in the UK, we believe that diversity fuels innovation and success. We’re committed to building a workplace that reflects the communities and customers we serve. At TalkTalk, inclusion is part of our DNA – we’re all 100% human, and we’ve created a culture where you can truly be yourself.
We’re not your traditional 9-5. We’re a dynamic, flexible workplace, and we’re excited to hear how you like to work. Whether you thrive in collaboration, focus better at home, or prefer a bit of both – let’s make it work.
What We Offer
- Flexible hybrid working – with a minimum of 50% office presence to support teamwork and connection
- Collaborative office spaces designed for creative thinking and innovation
- Free on-site parking at our offices
- Generous holiday package – 25 days annual leave, 3 wellbeing days, and your birthday off (plus the option to buy up to 10 more days!)
- Private healthcare for all employees
- Competitive pension scheme and performance-related bonus opportunities
- Free broadband for all employees
- Life event gifts – celebrating milestones like marriages and births
- Inclusive employee networks – open to all, supporting peer connection and thought-provoking conversations
- Salary sacrifice scheme – save on dental, gym, and more
- Big retail and leisure discounts
- 3 paid volunteering days a year – because making a difference matters to us too