Senior Content Strategist

Summary: The Senior Content Strategist role is a freelance position focused on leading a high-impact website redesign for a global manufacturing brand within a leading design and digital experience agency. The strategist will be responsible for content audits, migration strategies, and collaborating with various teams to ensure content aligns with user flow and system structure. This position requires a technical mindset with a strong emphasis on content modeling and governance. The role is hybrid, requiring two days onsite in Central London and three days remote each week.

Key Responsibilities:

• Lead a full content audit in collaboration with strategy teams
• Run Keep / Kill / Evolve analysis to inform content migration
• Define and own the migration strategy
• Architect the Information Architecture and Sitemap
• Present confidently in a client facing role
• Collaborate with UX, design, and dev teams to ensure content aligns with system structure and user flow
• Contribute to content governance, taxonomy, and modelling across the CMS

Key Skills:

• Proven experience as a technical content strategist (not editorial/SEO)
• Confident in content modelling, IA, and large scale CMS migrations
• Strong presentation and stakeholder management skills
• Experience leading content workshops and aligning teams and ideas
• Comfortable navigating complex content systems and governance frameworks
• Detail obsessed with a strategic brain and system led thinking

Salary (Rate): £550

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: outside IR35

Seniority Level: Senior

Industry: Other