Senior Content Strategist/Designer (UX, AI Content Systems)
Posted Today by GCS
£550 Per day
Undetermined
Undetermined
London, UK
Summary: The Senior Content Strategist/Designer will play a crucial role in enhancing product content by auditing existing materials and establishing a content system that aligns with the newly defined brand voice. This position requires a hands-on approach to create high-quality content that works for both AI and human users. The strategist will collaborate closely with design teams to implement practical frameworks and guidance for content creation. Ultimately, this role aims to shape the content experience for a product used by millions.
Key Responsibilities:
- Audit existing product content to understand what's working and where it falls short of our brand
- Rewrite a small number of high-impact journeys to demonstrate a clear, high-quality standard
- Turn those examples into simple, practical rules, patterns, and frameworks
- Create the foundations of a UX content system that designers can use day to day
- Shape guidance that works for both humans and AI, including templates, constraints, and prompts
- Work closely with Product Design, Design Systems, and our UX writer to embed this into how we work
Key Skills:
- Strong experience in content design or UX writing for digital products
- A sharp eye for quality, with a clear sense of what great looks like
- Experience turning brand voice into clear, practical product content
- Comfortable starting from scratch and bringing structure to ambiguous problems
- Confidence working closely with design teams and helping shape direction
- Hands-on experience using AI in content workflows. You've experimented, learned what works and what doesn't, and understand how to shape content, prompts, and rules so the output is consistent and on-brand
Salary (Rate): £550 per day
City: London
Country: UK
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Senior Content Strategist/Designer
UX, Product & AI Content Systems
We're looking for a senior Content Strategist/Designer to help us take a big step forward in how we create product content.
We've recently defined our brand voice. Now we need to bring it to life in the product.
This role is about understanding where our current content is working and where it isn't, showing what great looks like in practice, and turning that into a simple, usable system that teams can rely on.
A key part of this is making that system work for AI as well as people, so designers can confidently generate high-quality, on-brand content.
This is a hands-on, high-impact role where you'll help shape how content is created across a product used by millions.
What you'll do
- Audit existing product content to understand what's working and where it falls short of our brand
- Rewrite a small number of high-impact journeys to demonstrate a clear, high-quality standard
- Turn those examples into simple, practical rules, patterns, and frameworks
- Create the foundations of a UX content system that designers can use day to day
- Shape guidance that works for both humans and AI, including templates, constraints, and prompts
- Work closely with Product Design, Design Systems, and our UX writer to embed this into how we work
What we're looking for
- Strong experience in content design or UX writing for digital products
- A sharp eye for quality, with a clear sense of what great looks like
- Experience turning brand voice into clear, practical product content
- Comfortable starting from scratch and bringing structure to ambiguous problems
- Confidence working closely with design teams and helping shape direction
- Hands-on experience using AI in content workflows. You've experimented, learned what works and what doesn't, and understand how to shape content, prompts, and rules so the output is consistent and on-brand
GCS is acting as an Employment Business in relation to this vacancy.