Senior Brand Manager - Comms & Digital (FTC)

We’re looking for a strategic and creative leader to drive pan-European brand communication campaigns that put our drinkers at the heart of everything we do. You’ll craft inspiring strategies, empower local markets, and champion excellence in measurement to prove the impact of our communications.

What You’ll Do

• Lead the development of integrated, pan-European communication campaigns that resonate locally.
• Create toolkits and frameworks that enable markets to deliver consistent, high-performing campaigns.
• Partner with insights, media, and digital teams to optimise performance and embed data-driven decision-making.
• Drive innovation in processes and tools to make campaign development faster and smarter.
• Bring external inspiration and best practices to elevate our communications.
• Work collaboratively across teams internally and externally.

What We’re Looking For

• Proven experience in multi-market brand communications, ideally in FMCG.
• Strong ability to turn insights into sharp briefs and measurable strategies.
• Digital-first mindset with expertise in social-first marketing.
• A proactive, collaborative communicator who thrives in a matrix environment.
• Passion for storytelling and content creation, with a focus on performance.
• Comfortable navigating complexity and adapting plans when needed.

What You’ll Get

The chance to shape the future of our brand across Europe. A purpose-led culture that values creativity, ownership, and doing the right thing We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further. In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary (phew), private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies. We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are. Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring. Probably best to get your skates on though, as we might close this early if we get loads of applications.