Senior Behaviour Change Coach (H&B&Me)

Summary: The Senior Behaviour Change Health Coach at H&M&Me by Holland & Barrett is responsible for creating impactful content for health and wellness programs, focusing on areas such as Physical Activity, Nutrition, Sleep, and Emotional Wellbeing. This role involves designing digital coaching journeys using behaviour change techniques and collaborating with various teams to enhance user engagement and health outcomes. The position is a 12-month fixed-term contract that emphasizes the importance of evidence-based practices in health coaching. The role is hybrid, requiring at least two days per week in the London office.

Key Responsibilities:

• Design and optimise digital coaching journeys using behaviour change science
• Translate health goals into engaging, inclusive user experiences
• Collaborate with content, product, science, and marketing teams
• Co-create nudges, messages, and events to boost engagement
• Moderate and evolve our online community for peer support
• Measure impact through data, feedback, and outcome metrics
• Represent the brand in video, app content, and events
• Stay current on behavioural science and support internal training

Key Skills:

• Degree in Psychology or related field (MSc in Behaviour Change or Health Psychology preferred)
• Previous experience in health or behaviour change coaching
• Strong knowledge of evidence-based models (CBT, MI, COM-B)
• Skilled in designing personalised, inclusive health interventions
• Excellent communicator and confident cross-functional collaborator
• Comfortable using data to optimise user journeys and outcomes
• Experience in digital health or coaching platforms is a bonus
• Passionate about making wellness accessible and measurable

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Senior

Industry: Other