Senior B2B Performance Marketing Lead (Global Demand Generation)
Posted Today by Principle HR
£92,000 Per year
Outside
Hybrid
City of London
Summary: The Senior B2B Performance Marketing Lead is responsible for driving global demand generation programs within a high-growth business messaging environment. This hands-on role focuses on scaling enterprise acquisition through integrated digital marketing, overseeing campaign strategy, execution, and optimization. The position requires designing and executing multi-channel demand generation programs targeting enterprise audiences. The role demands autonomy in managing multiple complex programs in a fast-paced environment.
Key Responsibilities:
- Leading global performance marketing campaigns across paid social and search
- Owning end-to-end demand generation journeys across the funnel
- Driving account-based marketing strategies for high-value enterprise targets
- Managing large-scale digital event programmes (webinars, livestreams, virtual experiences)
- Partnering with agencies to deliver high-quality campaign execution
- Building and optimising campaign measurement, reporting, and attribution frameworks
- Collaborating with analytics, sales, and product marketing teams to drive growth
- Continuously testing, iterating, and improving performance through data-led insights
Key Skills:
- 7-10 years in B2B performance marketing, ideally in SaaS, tech, or agency environments
- Proven experience targeting enterprise customers (not consumer or SMB-led marketing)
- Strong hands-on expertise across Meta Ads, Google Ads, and LinkedIn Ads
- End-to-end ownership of demand generation programmes across multiple channels
- Experience delivering global campaigns across regions and stakeholders
- Strong digital events experience (webinars, livestreams, event platforms)
- Advanced analytical capability across reporting, attribution, and optimisation
- Experience managing agencies and external partners
- Ability to operate independently with minimal oversight in high-growth environments
Salary (Rate): £92,000 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: outside IR35
Seniority Level: Senior
Industry: Marketing
Senior B2B Performance Marketing Lead
12 month contract
£92,000 salary
London (few days per month)
We are hiring a Senior B2B Performance Marketing Lead to drive global demand generation programmes within a high-growth business messaging environment.
This is a hands-on, high-impact role focused on scaling enterprise acquisition through integrated digital marketing. You will operate across a global remit, owning campaign strategy, execution, and optimisation end-to-end.
The Role
You will design and execute multi-channel demand generation programmes targeting enterprise audiences, with full ownership from ideation through to performance analysis.
This includes:
- Leading global performance marketing campaigns across paid social and search
- Owning end-to-end demand generation journeys across the funnel
- Driving account-based marketing strategies for high-value enterprise targets
- Managing large-scale digital event programmes (webinars, livestreams, virtual experiences)
- Partnering with agencies to deliver high-quality campaign execution
- Building and optimising campaign measurement, reporting, and attribution frameworks
- Collaborating with analytics, sales, and product marketing teams to drive growth
- Continuously testing, iterating, and improving performance through data-led insights
You will be expected to operate autonomously in a fast-paced environment, managing multiple complex programmes simultaneously.
What You Bring
- 7-10 years in B2B performance marketing, ideally in SaaS, tech, or agency environments
- Proven experience targeting enterprise customers (not consumer or SMB-led marketing)
- Strong hands-on expertise across Meta Ads, Google Ads, and LinkedIn Ads
- End-to-end ownership of demand generation programmes across multiple channels
- Experience delivering global campaigns across regions and stakeholders
- Strong digital events experience (webinars, livestreams, event platforms)
- Advanced analytical capability across reporting, attribution, and optimisation
- Experience managing agencies and external partners
- Ability to operate independently with minimal oversight in high-growth environments
Why This Role
- Exposure to one of the fastest evolving areas in digital marketing, at the intersection of AI and messaging
- Opportunity to build and define new global marketing playbooks from scratch
- High level of autonomy with direct impact on growth outcomes
- Work across complex, high-visibility enterprise marketing programmes
Next steps to apply:
Apply now with word document CV or email your CV for immediate review.