Senior AI & SEO Content Strategist

Senior AI & SEO Content Strategist

Location: Remote or Hybrid (3 days Wilmslow, 2 days from home)

Contract: 6 – 12 month FTC

Salary: Competitive

Citation Group is a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services. We know that running a business means juggling a lot, from keeping customers happy and staying compliant, to building strong teams and growing sustainably. Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on strategic success. From HR and Health & Safety to Cybersecurity, E-Learning, and ISO compliance, we’ve got you covered.

The Citation Group is seeking senior contract content support to accelerate how we build authority, visibility and conversion across search and AI discovery environments.

The role

We’re looking for someone genuinely obsessed with AI — how Large Language Models (LLMs) source information, how brands surface within them, and how content strategy must evolve as a result. This is a short-term, high-impact role focused on scaling the production of structured, LLM-visible content for our key brands while exploring and embedding AI-enhanced content workflows that challenge traditional ways of working. You’ll combine strong human creativity and editorial judgement with cutting-edge AI tools to define new AI-led content workflows — increasing speed, scale and consistency without compromising quality or accuracy. This is an experimental role, critical to how Citation evolves its digital presence in the next phase of growth.

Working closely with our Head of Content — and alongside an already highly capable in-house team — you’ll bring outside-in thinking to evolve how we research, produce and scale content leaving behind scalable frameworks that continue beyond the life of the contract.

• Plan, write and manage the production of core website copy and long-form content engineered for visibility across LLMs and search environments.
• Create high-converting web copy — including landing pages, service pages and pillar content — aligned to commercial objectives.
• Build structured knowledge hubs and authoritative content across priority subject areas.
• Translate complex regulatory, operational and commercial topics into clear, engaging and user-focused copy.
• Collaborate closely with design to develop structured visual assets that enhance multimodal discoverability.
• Ensure all content aligns to best-practice SEO principles — including topical authority, semantic structure and intent mapping.
• Research, test and implement AI tools (e.g. ChatGPT, Claude, custom GPT environments) to accelerate content production.
• Develop scalable AI-led content workflows — from research and structuring through to drafting and optimisation.
• Lead advanced prompt engineering — training models to reflect Citation’s tone, expertise and compliance requirements.
• Prototype new content formats designed specifically for AI ingestion and summarisation.
• Design experimentation frameworks to measure the performance of LLM-optimised content.
• Document workflows, tooling and best practices to support long-term capability building.
• Act as an internal advocate for AI-enhanced content production.

About you

Strong experience in digital content strategy or website copywriting, ideally within B2B or complex service environments. Demonstrable experience creating high-performing web content and long-form authority pieces. Strong understanding of SEO principles and how content drives organic visibility. Familiarity with how LLMs source, structure and surface content. Exceptional ability to translate complex or technical topics into clear, persuasive copy. Experience managing content production end-to-end — from brief through to publication. Strong stakeholder collaboration skills — comfortable working with SMEs and commercial teams.

Ideal Profile

A content strategist — energised by experimenting with emerging tools and redefining how content gets made. A respectful disruptor — able to challenge traditional workflows while complementing a strong in-house team. A systems thinker — focused on building scalable content frameworks, not just producing copy. Motivated by impact — creating content that drives authority, discoverability and measurable commercial outcomes.

Here’s a taste of the perks we roll out for our extraordinary team members:

• 25 Days of Holiday + Bank holidays: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cozy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
• Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
• Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
• Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
• Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.