Segmentation Analyst
Posted 5 days ago by Allegis Group
Negotiable
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Segmentation Analyst role focuses on defining, building, and activating audience segments within a marketing ecosystem, particularly in a CDP or CRM environment. The position requires expertise in lifecycle and behavioral segmentation to enhance personalization and campaign performance. The analyst will collaborate with various teams to ensure audience quality and governance while driving commercial impact. This hands-on role is ideal for someone with a strong background in audience strategy and data-driven marketing.
Key Responsibilities:
- Design and evolve segmentation frameworks across acquisition, engagement, and retention
- Build behavioral, lifecycle, and value-based audiences in a CDP
- Define clear audience logic (who’s in/out, rules, refresh cadence)
- Enable CRM and journey teams with activation-ready audiences
- Partner with analytics on testing, performance, and optimisation
- Own audience quality, overlaps, and governance
Key Skills:
- Proven experience owning segmentation in a CDP or marketing platform
- Strong understanding of lifecycle marketing and audience strategy
- Experience building actionable segments for CRM/journeys/media
- Comfortable working across data, marketing, and MarTech teams
- SQL and understanding of identity resolution / consent (preferred)
- Highly structured and detail-oriented
- Focused on commercial impact (conversion, retention, value)
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Segmentation Analyst (CDP & Audience Strategy) London (Hybrid)
We’re hiring a hands-on Segmentation Analyst to own how audiences are defined, built, and activated across the marketing ecosystem. This role is for someone who already works in a CDP or CRM environment , building lifecycle and behavioural segments that directly power personalisation, journeys, and campaign performance.
What You’ll Do
- Design and evolve segmentation frameworks across acquisition, engagement, and retention
- Build behavioural, lifecycle, and value-based audiences in a CDP
- Define clear audience logic (who’s in/out, rules, refresh cadence)
- Enable CRM and journey teams with activation-ready audiences
- Partner with analytics on testing, performance, and optimisation
- Own audience quality, overlaps, and governance
What We’re Looking For
- Proven experience owning segmentation in a CDP or marketing platform
- Strong understanding of lifecycle marketing and audience strategy
- Experience building actionable segments for CRM/journeys/media
- Comfortable working across data, marketing, and MarTech teams
- SQL and understanding of identity resolution / consent (preferred)
Key Traits
- Thinks in audiences, not campaigns
- Highly structured and detail-oriented
- Focused on commercial impact (conversion, retention, value)