Search Engine Optimization Specialist
Posted 5 days ago by developrec
Negotiable
Undetermined
Hybrid
London Area, United Kingdom
Summary: Our client is seeking a strategic SEO & Generative Engine Optimization (GEO) Specialist for a 6-month contract, focusing on technical SEO and global collaboration. The role involves developing global SEO strategies, leading GEO initiatives, and enabling cross-regional collaboration. The ideal candidate will have experience in complex digital ecosystems and a strong understanding of generative AI search trends. This position requires occasional travel to the client's London office.
Key Responsibilities:
- Develop and maintain a global SEO framework with best practices and implementation guidelines.
- Provide SEO support for website migrations and large-scale platform changes.
- Create and roll out a global GEO strategy to optimise visibility in generative AI search results.
- Build and maintain a centralised repository of authoritative content, insights, and data.
- Monitor emerging search trends and generative AI algorithms, updating strategies and training materials accordingly.
- Run training programs and knowledge-sharing sessions to build GEO and SEO capability across global and local teams.
- Work closely with content, tech, and marketing teams to ensure alignment with global standards.
- Help local markets adapt global strategies while maintaining consistency and quality.
- Monitor global SEO and GEO performance using analytics tools to uncover opportunities and share learnings.
- Stay ahead of the curve on SEO and generative search innovation to keep the business competitive.
Key Skills:
- Proven experience building global SEO strategies across complex digital ecosystems.
- Experience working with BrightEdge.
- Hands-on knowledge of generative search, AI search models, and their impact on content visibility.
- Strong cross-functional collaboration skills and ability to lead across global and regional teams.
- Experience with SEO tools (e.g. SEMrush, Screaming Frog, Search Console) and analytics platforms.
- Ability to translate strategy into action with clear frameworks and enablement.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Our client are looking for a strategic and forward-thinking SEO & Generative Engine Optimization (GEO) Specialist to join their team on a 6-month contract basis. This role is perfect for someone who thrives at the intersection of technical SEO, emerging search trends, and cross-functional global collaboration.
What You’ll Be Doing
- Global SEO Strategy & Capability Building
- Develop and maintain a global SEO framework with best practices, standards, and implementation guidelines
- Provide SEO support for website migrations and large-scale platform changes
- Lead Generative Engine Optimization (GEO) Strategy
- Create and roll out a global GEO strategy to optimise visibility in generative AI search results
- Build and maintain a centralised repository of authoritative content, insights, and data
- Monitor emerging search trends and generative AI algorithms, updating strategies and training materials accordingly
- Enable & Collaborate Across Regions
- Run training programs and knowledge-sharing sessions to build GEO and SEO capability across global and local teams
- Work closely with content, tech, and marketing teams to ensure alignment with global standards
- Help local markets adapt global strategies while maintaining consistency and quality
- Measure & Innovate
- Monitor global SEO and GEO performance using analytics tools to uncover opportunities and share learnings
- Stay ahead of the curve on SEO and generative search innovation to keep the business competitive
What You’ll Need
- Proven experience building global SEO strategies across complex digital ecosystems
- Experience working with BrightEdge
- Hands-on knowledge of generative search, AI search models, and their impact on content visibility
- Strong cross-functional collaboration skills and ability to lead across global and regional teams
- Experience with SEO tools (e.g. SEMrush, Screaming Frog, Search Console) and analytics platforms
- Ability to translate strategy into action with clear frameworks and enablement
Please note - this is a hybrid opportunity with occasional travel to our clients London based office required.