Salesforce Marketing Cloud Lead Developer

Job Description

This role leads the technical delivery and optimisation of Salesforce Marketing Cloud within a global Sales and Marketing Customer Product Tower. You will act as the technical subject matter expert, guiding a mixed vendor and in-house team across multiple geographies to design, build, and enhance multi-channel marketing journeys. Working closely with Product Management and business stakeholders, you will ensure the platform is configured effectively, integrated seamlessly with the wider enterprise ecosystem, and supports robust downstream analytics to achieve targeted marketing and business outcomes.

Responsibilities

• Serve as the technical subject matter expert for Salesforce Marketing Cloud, providing guidance and leadership to a mixed vendor and in-house development team.
• Collaborate closely with Product Management and business stakeholders to understand marketing objectives and translate them into effective SFMC solutions.
• Design, configure, and optimise Salesforce Marketing Cloud components, including data models, journeys, and multi-channel campaign workflows.
• Lead the design and implementation of integrations between Salesforce Marketing Cloud and the wider enterprise ecosystem to ensure seamless data flow.
• Oversee downstream analytics and reporting to enable accurate marketing performance analysis and support data-driven decision-making.
• Ensure that campaign journey traffic is managed effectively across multiple channels to support both domestic and international markets.
• Apply Agile practices when planning, prioritising, and delivering enhancements and new features on the SFMC platform.
• Collaborate with technical team members across multiple geographies to ensure consistent standards, best practices, and high-quality delivery.
• Troubleshoot and resolve complex technical issues within Salesforce Marketing Cloud and related integrations.
• Contribute to continuous improvement of marketing technology capabilities by identifying opportunities to enhance platform usage and performance.

Essential Skills

• Strong, hands-on experience with Salesforce Marketing Cloud, including configuration and implementation of multi-channel marketing journeys.
• Solid understanding of Salesforce platforms and how Salesforce Marketing Cloud integrates within a broader Salesforce and enterprise ecosystem.
• Proficiency in SQL for managing and querying marketing data within SFMC and related systems.
• experience working with data in a marketing technology context, including data structures, segmentation, and analytics.
• Ability to operate as a technical lead or lead software engineer within cross-functional teams.
• experience working in Agile environments, collaborating with product managers and stakeholders to deliver iterative solutions.
• Strong communication and collaboration skills to work effectively with technical team members and business stakeholders across multiple geographies.

Additional Skills & Qualifications

• experience acting as a technical SME within a complex, global organisation.
• Background in supporting both domestic and international marketing campaigns.
• Ability to oversee and interpret downstream analytics to support marketing performance measurement.
• Comfort working within mixed vendor and in-house delivery models.
• No formal qualification requirements specified; relevant experience and expertise in Salesforce Marketing Cloud and related technologies are key.