Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer

Posted Today by Totaljobs

£700 Per day
Inside
Onsite
London; City of London; East London; Central London; South East London; West London; Canary Wharf; South West London; North London; Greenwich; Stratford

Summary: The role of Salesforce Marketing Cloud Developer requires a professional with SC clearance or the ability to obtain it, focusing on designing and deploying customer journeys across various channels. The position involves managing email campaigns, automation processes, and data integrity within Marketing Cloud while collaborating with clients and Agile teams. The developer will also implement tracking and analytics to optimize marketing efforts and ensure compliance with GDPR and data privacy regulations.

Key Responsibilities:

  • Design, build and deploy end-to-end customer journeys using Journey Builder.
  • Develop and manage email campaigns using Email Studio.
  • Build and maintain Automation Studio programmes for data management.
  • Manage subscriber data and segmentation logic within Audience Builder and Contact Builder.
  • Develop and maintain Content Builder assets including emails and landing pages.
  • Implement tracking and performance analytics using Marketing Cloud Intelligence.
  • Collaborate with Data Cloud for unified profiles and segmentation.
  • Configure and maintain Marketing Cloud Connect and CRM data sync.
  • Apply GDPR and data privacy best practices across marketing solutions.
  • Troubleshoot campaign issues and provide root-cause analysis.
  • Contribute to technical design documentation and support clients directly.
  • Work collaboratively within Agile delivery teams.

Key Skills:

  • 3+ years of hands-on Salesforce Marketing Cloud experience.
  • Proficiency in Journey Builder and multi-channel journey optimization.
  • Strong Email Studio skills including A/B testing and deliverability best practices.
  • Automation Studio experience for data management and scheduled sends.
  • Content Builder proficiency for email template development and dynamic content.
  • AMPscript and/or SSJS scripting ability for personalisation.
  • Understanding of email compliance and GDPR requirements.
  • Experience with Marketing Cloud reporting and campaign analytics.
  • Desirable experience with Marketing Cloud Advanced and Marketing Cloud Intelligence.
  • Ability to integrate Marketing Cloud with third-party tools.
  • Salesforce certifications in Marketing Cloud are advantageous.

Salary (Rate): £700 per day

City: London

Country: United Kingdom

Working Arrangements: on-site

IR35 Status: inside IR35

Seniority Level: Mid-Level

Industry: IT

Detailed Description From Employer:

SC Cleared / Clearable Salesforce Marketing Cloud Developer - 6 months+ - £(Apply online only)pd Inside IR35 - London (1-2 days on site per month)Please note, you must either have Full UK Security Clearance (SC) or be able to attain it to be eligible for this role.

What you'll be doing:

  • Design, build and deploy end-to-end customer journeys using Journey Builder, including multi-step, branching and re-entry journeys across email, SMS, push and social channels
  • Develop and manage email campaigns using Email Studio, including template development with AMPscript and dynamic content to drive personalisation at scale
  • Build and maintain Automation Studio programmes for data imports, triggered sends, file transfers and scheduled batch operations
  • Manage subscriber data, lists, data extensions and segmentation logic within Audience Builder and Contact Builder
  • Develop and maintain Content Builder assets including emails, landing pages and dynamic content blocks
  • Implement tracking, reporting and performance analytics using Marketing Cloud Intelligence (Datorama) and built-in analytics tools; experience with Marketing Analytics platforms is highly desirable
  • Work with Marketing Cloud Advanced (Personalisation) capabilities to deliver real-time, next-best-action and web/email personalisation experiences; highly desirable
  • Support adoption of Marketing Cloud Next features and capabilities as they become available in the product roadmap; highly desirable
  • Collaborate with Data Cloud where relevant, supporting use cases such as unified profiles, calculated insights, segmentation and activation for marketing campaigns; desirable
  • Configure and maintain Marketing Cloud Connect and CRM data sync, ensuring data integrity between Marketing Cloud and Salesforce core
  • Apply GDPR, data privacy and email compliance best practices across all marketing solutions, including suppression management and consent frameworks
  • Troubleshoot campaign issues, data anomalies and journey errors, providing timely resolution and root-cause analysis
  • Contribute to technical design documentation, solution architecture notes and handover materials
  • Support clients directly, including workshop facilitation, requirements capture, solution demos and sprint reviews
  • Work collaboratively within Agile delivery teams, contributing to sprint ceremonies and supporting a culture of continuous improvement

Required Skills

  • 3+ years of hands-on Salesforce Marketing Cloud experience in a consultant or developer capacity
  • Proficiency in Journey Builder; designing, building and optimising multi-channel journeys including triggered, scheduled and event-based entry sources
  • Strong Email Studio skills; email send configuration, triggered sends, A/B testing, deliverability best practices
  • Automation Studio experience; building automations for data management, scheduled sends and file transfers
  • Content Builder proficiency; email template development, dynamic content, snippet management
  • AMPscript and/or SSJS scripting ability for personalisation, conditional logic and data lookups
  • Contact Builder / Audience Builder; data extension design, attribute groups, segmentation filters
  • Marketing Cloud Connect configuration and Salesforce CRM data sync management
  • Understanding of email compliance, GDPR, suppression and consent management requirements
  • Experience with Marketing Cloud reporting, campaign analytics and performance optimisation

Desirable

  • Experience with Marketing Cloud Advanced (Personalization / Interaction Studio); real-time personalisation, web and email recommendations, Einstein features
  • Familiarity with Marketing Cloud Next capabilities and awareness of Salesforce's evolving marketing product roadmap
  • Hands-on experience with Marketing Cloud Intelligence (Datorama) or other Marketing Analytics platforms for cross-channel reporting and ROI measurement
  • Ability to build and interpret marketing attribution models and campaign influence reporting
  • Exposure to Salesforce Data Cloud; unified profiles, data streams, calculated insights, segmentation and activation for marketing use cases
  • Experience integrating Marketing Cloud with third-party tools (CDP, DMP, analytics platforms, CMS)
  • Awareness of Marketing Cloud Account Engagement (Pardot) and its differences from core Marketing Cloud

Personal Attributes:

  • Able to work directly with clients; confident communicator, comfortable in stakeholder-facing delivery settings
  • Comfortable working in Agile environments; contributing to sprints, standups and retrospectives
  • Strong attention to detail and a methodical approach to testing, QA and documentation
  • Able to manage multiple campaign workstreams and prioritise effectively under campaign deadlines
  • Collaborative team player, willing to flex across tasks and support colleagues across the practice

Certifications:

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Developer
  • Salesforce Certified Marketing Cloud Administrator
  • Salesforce Certified Marketing Cloud Consultant (advantageous)

This temporary contract is inside IR35 and will require working under the direction of the client delivery manager as part of a multi-disciplinary team. The successful candidate will follow established delivery processes and working practices

This temporary contract is the successful candidate to undergo and be eligible for UK Security Vetting at SC/DV level. Clearance sponsorship will be provided where required. Due to the nature of the work, candidates should meet the relevant residency requirements. If applicable, reserved post nationality restrictions will be confirmed by the client. Damia is committed to inclusive recruitment and welcomes applicants from all backgrounds.

Due to the secure nature of the position and working environment, you must have, or be eligible to obtain Security Clearance

List of national security vetting clearance levels with guidance on who requires clearance and what checks are completed.