Salesforce Developer
Posted 4 days ago by Mindera
Negotiable
Outside
Onsite
London, England, United Kingdom
Summary: The Salesforce Developer role involves collaborating with teams to enhance CRM and loyalty strategies through technical development and implementation. The position requires strong communication skills and the ability to work independently while managing complex customer journeys and integrations. This is a six-month contract based in London, with a focus on Salesforce Marketing Cloud and loyalty management. The role is classified as outside IR35.
Key Responsibilities:
- Represent the CRM & Loyalty function from a technical development perspective.
- Collaborate with the CRM team to design and execute marketing and loyalty strategies.
- Develop dynamic email templates and automated customer journeys using AmpScript, HTML, and CSS.
- Utilise SQL for data querying and audience segmentation.
- Manage loyalty promotions and oversee data flows between platforms.
- Support and train CRM teams, auditing processes and rolling out new templates.
- Manage Marketing Cloud administration and implement A/B testing frameworks.
- Stay current with platform features and best practices.
Key Skills:
- Salesforce Marketing Cloud qualifications (Email Specialist, Developer, or Administrator).
- Salesforce Loyalty Management credential is highly desirable.
- Expertise in AmpScript, SQL, Journey Builder, Automation Studio, and APIs.
- Understanding of CRM and customer loyalty principles.
- Ability to analyse campaign and loyalty program KPIs.
- Strong communication skills and self-motivation.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: on-site
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
We are hiring a Salesforce Developer to join our crew! We are looking for a collaborative team player with strong communication skills, combined with the self-motivation, organisation, and problem-solving ability to work effectively independently. This is an initial six month contract and will sit outside IR35. You will be required to work onsite in London 3 days a week.
Requirements
Strategy & Collaboration
- Represent the CRM & Loyalty function from a technical development perspective, working closely with other developers and the international SFCC team.
- Collaborate with the CRM team to design and execute a unified marketing and loyalty strategy, ensuring seamless integration between campaigns and the loyalty program.
- Become the functional expert on the technical customer and loyalty journey, advising stakeholders on platform capabilities and keeping the team updated on enhancements that drive member value.
- Manage the relationship with SFMC Signature support, attending check-ins and overseeing technical cases.
Technical Development & Implementation
- Develop dynamic email templates, modules, and Cloud Pages using AmpScript, HTML, and CSS to deliver personalized content, offers, and data capture forms.
- Build and maintain complex, automated customer journeys in Journey Builder for both marketing campaigns and loyalty programs (e.g., welcome series, tier changes, point expiry warnings).
- Utilise SQL to query data, create segmented audiences based on customer and loyalty attributes, and support automation processes.
- Configure and manage loyalty promotions and offer types within the platform, defining rules, eligibility, and fulfillment processes.
- Oversee the data flows and integrations between Loyalty Management, Marketing Cloud, and other 3rd party platforms, managing API calls and ensuring data integrity.
Operations & Support
- Support and train the international and off-shore CRM teams, auditing existing processes and leading the rollout of new templates and modules.
- Establish processes to monitor daily email sends, track key metrics, and troubleshoot any deliverability errors.
- Manage Marketing Cloud administration, including the creation and maintenance of Business Units.
- Support the use of Ad Studio and Datorama (Marketing Cloud Intelligence) to extend audiences to paid media and enable integrated campaign analysis.
- Implement A/B testing frameworks by maintaining relevant tags and control groups.
- Stay current with the latest platform features and best practices via Trailheads for both Marketing Cloud and Loyalty Management.
Key Skills & Experience
- Salesforce Marketing Cloud qualifications (Email Specialist, Developer, or Administrator) are required.
- A Salesforce Loyalty Management credential is highly desirable.
- Demonstrable expertise across the SFMC technical stack, including hands-on mastery of AmpScript, SQL, Journey Builder, Automation Studio, and APIs.
- Deep understanding of modern CRM and customer loyalty principles, with experience translating business requirements into technical solutions.
- Proven ability to analyse and report on campaign and loyalty program KPIs (e.g., engagement, tier progression, redemption rates), providing data-driven recommendations for improvement.
- A collaborative team player with strong communication skills, combined with the self-motivation, organisation, and problem-solving ability to work effectively independently.
Benefits
We offer Competitive Rates
A dynamic, innovative, and supportive work environment, where your ideas and contributions are valued
The chance to work on projects that are transforming the industry
Most of all you get to work with a bunch of great people, where the whole team owns the project together in a politics-free environment. Our culture reflects our lean and self-organisation attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication. Freedom and Responsibility go hand in hand, and we value commitment, feedback, and empathy.