Salesforce Administrator

Insight Global is working with a company that is undergoing a significant GTM Technology transformation with an AI-first approach, and we're looking for a highly experienced Senior SFDC Admin / GTM Tooling Specialist to join our team in Western Europe. This role is critical to evolving our 15-year-old Salesforce implementation, addressing technical debt, and ensuring the optimal performance and integration of key GTM platforms. You'll also be instrumental in identifying and leveraging AI-driven solutions within the administrative scope. You will work closely with East Coast teams, requiring flexibility in your hours.

Key Responsibilities:

• Serve as the primary Salesforce Administrator, responsible for the daily configuration, maintenance, and improvement of our Salesforce Sales Cloud and Service Cloud instances.
• Lead the optimization and refactoring of existing Salesforce declarative automation (Flows, Process Builder, Workflow Rules) and configurations to enhance efficiency and reduce technical debt.
• Manage and maintain integrations between Salesforce and critical GTM tools, with a primary focus on Salesloft, ZoomInfo, and Marketo, ensuring data hygiene and reliable data flow.
• Deep understanding and optimization of lead flows within Salesforce, from initial capture through routing, assignment, and conversion, ensuring seamless transitions across integrated GTM tools.
• Proactively identify opportunities to leverage AI and machine learning features to automate administrative tasks, improve data quality, and enhance sales and marketing effectiveness, particularly within lead management and nurture flows.
• Evaluate and recommend native Salesforce AI-powered solutions or app exchange products for lead scoring, customer segmentation, and predictive analytics that can be implemented declaratively.
• Collaborate with business stakeholders to gather requirements, translate them into scalable declarative Salesforce solutions, and prioritize an AI-first mindset where applicable.
• Manage user roles, profiles, permission sets, public groups, and sharing rules.
• Develop and maintain reports and dashboards to provide insights into GTM performance.
• Diagnose and resolve complex administrative and data-related issues within Salesforce and integrated GTM platforms.
• Contribute to the strategic evolution of our GTM tech stack, identifying opportunities for improvement and innovation, with a strong emphasis on AI capabilities.
• Ensure data integrity and best practices across integrated systems to support AI model training and performance.

Qualifications:

• 7+ years of hands-on experience as a Senior Salesforce Administrator , with a deep understanding of Salesforce Sales Cloud, Service Cloud, and platform capabilities.
• Proven expertise in Salesforce declarative automation (Flows, Process Builder, Workflow Rules).
• Proven experience with Salesforce integrations, particularly with Salesloft, ZoomInfo, and Marketo .
• Demonstrated expertise in designing, implementing, and optimizing complex lead flows within Salesforce.
• Strong analytical and problem-solving skills, with a track record of addressing technical debt and optimizing existing Salesforce implementations.
• Demonstrated interest or experience in AI/ML concepts and their application within a CRM/GTM context, particularly leveraging native Salesforce AI features.
• Excellent communication and collaboration skills, with the ability to work effectively across time zones.
• Fluency in English.