Retention Marketing Manager

Job Title: Retention Marketing Manager

Location: London (Hybrid: 2 to 3 days in the office)

Contract Length: 24 months

Day Rate: £148.38 - £247.52

Start Date: ASAP

We’re working with a global digital content brand to find a Retention Marketing Manager to join their international marketing team. This is a fantastic opportunity for someone with a strong customer-centric mindset and proven experience in lifecycle marketing, campaign testing and digital optimisation, especially within a subscription-led or consumer internet business. The successful candidate will join the Global Retention Marketing team , which operates across 13 international marketplaces, and plays a key role in driving customer engagement and reducing churn through smart, data-led retention strategies.

What you’ll be doing:

• Own and deliver multi-channel retention marketing campaigns across web, app, email and direct mail.
• Build and implement A/B tests, analyse performance data, and draw actionable insights to inform future strategies.
• Collaborate with product, creative, growth, legal, and finance teams to deliver best-in-class customer experiences.
• Work closely with localisation teams to adapt messaging for international markets.
• Translate customer behaviour insights into personalised and impactful retention strategies.
• Maintain documentation of test results, campaign performance and learnings for continuous improvement.
• Assist with reporting and presentation materials for senior stakeholders.

About you:

You’re a self-starter who thrives in fast-paced, collaborative environments and enjoys rolling up your sleeves to deliver. You have a strong analytical mindset and are confident working with campaign data to identify patterns and improve performance. You bring creativity to your marketing approach but know how to ground it in commercial outcomes. You're experienced in digital campaign management across both app and web platforms, and confident using tools to test, optimise and report.

Skills & Experience

Essential:

• 5+ years' experience in retention, lifecycle or performance marketing is a must, ideally within a subscription-based or consumer internet business.
• Solid understanding of multi-channel campaign planning and execution.
• Hands-on experience with A/B testing and using data to drive decisions.
• Strong stakeholder management and collaboration skills.
• Experience working with cross-functional teams including product, content, creative and legal.

Preferred:

• Experience with customer segmentation and marketing automation.
• Familiarity with global campaigns and localisation workflows.
• Background in outbound or surface marketing is a strong advantage.

If you’re interested in making a measurable impact in a high-growth, fast-moving digital business, we’d love to hear from you.