Retail Marketing Manager

We’re supporting a consumer brand in the search for a Retail Marketing Manager to lead high-impact, retail-first marketing initiatives. This role is all about driving footfall, dwell time and in-store conversion - owning the full customer journey from browsing through to purchase. You’ll shape and deliver retail activations that are creatively strong, operationally executable, and commercially effective at scale.

Key Responsibilities

• Own retail marketing initiatives end-to-end, from strategy and planning through to execution, optimisation, reporting and budget management
• Lead retail activations designed to drive footfall, increase dwell time and improve in-store conversion across UK stores
• Deliver seasonal campaigns, UK-led retail moments and localisation of key Pan-European commercial calendar activations
• Collaborate across Brand Experience, CRM & Loyalty, Media, PR, Social and VIP teams to ensure joined-up delivery
• Shape retail-led content and storytelling, working with Social, PR, CRM and creators/influencers shooting content in-store
• Feed learnings and performance insights back into the wider organisation to inform continuous improvement

Skills & Experience

• Strong experience in retail marketing or retail activation within a consumer brand environment
• Proven ability to own initiatives end-to-end in a complex, matrixed organisation
• Experience working closely with CRM and loyalty teams to drive store traffic
• Commercially minded, operationally confident and comfortable working at scale
• Strong external market awareness, drawing inspiration from apparel and adjacent consumer sectors

Project Scope & Duration

Initial 3-month contract with a strong likelihood of extension

4 days pw

Day Rate £300 per day

Inside IR35

Location & Workplace Policy

Office based ideally 2-3 days per week

IR35 Status

Inside IR35

Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible. Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/