Retail & Brand Commercial Manager
Posted Today by CXC
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Retail & Brand Commercial Manager will lead retail marketing efforts within the Consumer Products team, focusing on brand engagement and sales growth across the UK and Ireland. This role requires a blend of marketing strategy and commercial acumen, collaborating with various teams to execute impactful campaigns. The manager will also analyze market trends and campaign performance to drive business growth and ensure alignment with commercial goals.
Key Responsibilities:
- Develop and deliver short- and long-term retail marketing strategies aligned to business and commercial objectives.
- Lead the planning and execution of omnichannel marketing campaigns across key brands and franchises.
- Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each account.
- Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activations.
- Ensure all marketing initiatives are aligned with commercial goals, delivering measurable impact on sales and ROI.
- Identify consumer trends, insights, and market opportunities to inform marketing strategies.
- Analyse campaign performance and provide clear reporting, insights, and recommendations.
- Build and maintain strong relationships with internal stakeholders, retail partners, and agencies.
- Support joint business planning with key partners to drive licensing growth and revenue performance.
- Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class execution.
Key Skills:
- Proven experience in retail marketing, ideally within fashion, lifestyle, or consumer products.
- Strong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagement.
- Experience developing retail marketing activations with measurable commercial impact.
- Experience managing media campaigns and working with agencies.
- Understanding of performance marketing and media planning.
- Strong knowledge of digital, social, and influencer marketing.
- Ability to plan, execute, and evaluate end-to-end marketing campaigns.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proven ability to build cross-functional relationships and drive joint business goals.
- Experience working in a matrix organisation (preferred).
- Highly organised, proactive, and commercially focused.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Job Title: Retail & Brand Commercial Manager
Company: High street fashion organization (Will be revealed in the call)
Location: Old Street, London
Reports to: Senior Category Manager
Role OverviewAct as the lead for retail marketing within the Consumer Products team, driving brand engagement and sales across UK & Ireland. This role combines marketing strategy with strong commercial focus, working closely with Retail, Category, and Franchise teams to deliver impactful campaigns and business growth.
Key Responsibilities
- Develop and deliver short- and long-term retail marketing strategies aligned to business and commercial objectives.
- Lead the planning and execution of omnichannel marketing campaigns across key brands and franchises.
- Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each account.
- Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activations.
- Ensure all marketing initiatives are aligned with commercial goals, delivering measurable impact on sales and ROI.
- Identify consumer trends, insights, and market opportunities to inform marketing strategies.
- Analyse campaign performance and provide clear reporting, insights, and recommendations.
- Build and maintain strong relationships with internal stakeholders, retail partners, and agencies.
- Support joint business planning with key partners to drive licensing growth and revenue performance.
- Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class execution.
This role requires a strong balance of creativity, data-driven thinking, and commercial acumen.
Skills & Experience
- Proven experience in retail marketing, ideally within fashion, lifestyle, or consumer products.
- Strong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagement.
- Experience developing retail marketing activations with measurable commercial impact.
- Experience managing media campaigns and working with agencies.
- Understanding of performance marketing and media planning.
- Strong knowledge of digital, social, and influencer marketing.
- Ability to plan, execute, and evaluate end-to-end marketing campaigns.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proven ability to build cross-functional relationships and drive joint business goals.
- Experience working in a matrix organisation (preferred).
- Highly organised, proactive, and commercially focused.