WhatsApp & SMS Strategist / Architect
Posted 1 day ago by 1762501797
Negotiable
Outside
Remote
USA
Summary: The role of WhatsApp & SMS Strategist/Architect involves collaborating with digital marketing teams to integrate omnichannel strategies and provide support for messaging solutions. The position requires expertise in WhatsApp and SMS communication channels, with a focus on global campaign architecture and compliance. The strategist will also analyze performance metrics to optimize messaging strategies for diverse audiences. This is a remote position based in the USA, classified as outside IR35.
Key Responsibilities:
- Collaborate with the Digital Marketing Technical Architect for seamless omnichannel strategy integration.
- Provide onboarding, training, and implementation support for messaging solutions to client teams globally.
- Architect scalable global campaigns with attention to compliance and localization.
- Integrate audience segmentation for behavior-led messaging to boost engagement.
- Translate business goals into marketing strategies and technical solutions.
- Analyze performance metrics and provide actionable insights for optimization.
- Align stakeholders and document technical workflows.
- Train global colleagues and adapt strategies to local markets.
Key Skills:
- Advanced knowledge of WhatsApp and SMS systems and platforms.
- Experience with audience segmentation and trigger-based messaging.
- Strong analytical skills for interpreting performance metrics.
- Excellent communication and collaboration skills.
- Experience in a digital agency or large brand environment.
- Bachelor's degree in Computer Science, Information Technology, or related field.
- Master's degree in Management Information Systems or equivalent preferred.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Other
This is Srikanth from Reliable Software. We have an opportunity with one of our direct clients, and I'd like to share the details with you. Please review the information below and let me know if you're interested. Kindly share your updated resume if you'd like to be considered.
Job Title: WhatsApp & SMS Strategist/Architect
Location: Remote
Job Description:-
Core Expertise
- Ability to collaborate closely with the Digital Marketing Technical Architect to ensure seamless integration of omnichannel strategy and technical execution, acting as a trusted partner throughout planning, implementation, and optimization phases.
- Act as a patient, knowledgeable guide for client teams around the world virtually providing hands-on onboarding, training, and implementation support to ensure successful adoption and execution of messaging solutions.
- Demonstrated mastery of WhatsApp and SMS as communication channels across multiple countries, including cross-border messaging scenarios.
- Experience working for a global digital agency or large brand where WhatsApp and SMS are integral to a broader omnichannel marketing strategy.
- Deep understanding of customer lifecycle marketing, journey orchestration, and channel optimization for diverse global audiences.
- Proven ability to envision and architect scalable global campaigns, with attention to regional compliance, localization of content, and time zone coordination for optimal delivery and engagement.
Technical & Platform Knowledge
- Advanced knowledge of WhatsApp and SMS systems and platforms, including setup options, number provisioning, warming strategies, compliance, and optimization across global markets each with unique challenges.
- Experience integrating audience segmentation to enable trigger-based, behavior-led messaging to customers to boost engagement.
- Nice to have but not required: Experience integrating WhatsApp and/or SMS into Salesforce Marketing Cloud for multichannel journey orchestration.
Strategic & Analytical Skills
- Ability to translate business goals into scalable marketing strategies and technical solutions for global client audiences who require WhatsApp and/or SMS.
- Strong analytical mindset with the ability to interpret WhatsApp and SMS performance metrics, translating into actionable insights and optimization recommendations.
Communication & Collaboration
- Excellent communication skills to align stakeholders, present strategic plans, and document technical workflows alongside Digital Marketing Technical Architect and Business Analysts.
- Experience training global colleagues, adapting strategies to local markets, languages, and cultural nuances.
Preferred Qualifications
- Prior experience working within a digital agency or large brand environment, supporting multichannel strategy and execution at scale ideally with Fortune 500 clients or large enterprise organizations across diverse teams and global markets.
- Background in manufacturing or automotive industries is a plus but not required.
Educational Qualifications:
- Required - Bachelor s degree in Computer Science, Information Technology, Computer Engineering or closely related or equivalent.
- Preferred - Master s degree in Management Information Systems (MIS), Computer Science, Big Data or Analytics or equivalent.
Travel:
- Open to travel based up on the nature of the engagement.
Thanks & Regards
Srikanth Donkani
Sr. Talent Acquisition Specialist
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2260 Haggerty Road, Suite 285 Northville, MI 48167
Equal Employment Opportunity
Reliable Software employment does not discriminate on the basis of race, religion, gender, sexual orientation, age or any other basis as covered by federal, state, or local law.
Employment decisions are based solely on qualifications, merit and business needs.