Website Content Writer
Posted 7 days ago by SmartIMS Inc.
Negotiable
Undetermined
Remote
Remote
Summary: The role of Website Content Writer involves creating and managing high-quality content for large websites, focusing on user-centered design and strategic content alignment with business goals. The candidate should possess at least three years of experience in content development, SEO, and analytics, along with strong copywriting skills. This position is remote and requires proficiency in content management systems, particularly Sitecore. A bachelor's degree in a related field and experience with digital content standards are also desirable.
Key Responsibilities:
- Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting with a high proficiency in writing for real people and motivating them to action
- Conducting in-depth research on industry-related topics to develop original content and optimize current content
- Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Editing content and proofreading material for errors and inconsistencies
- Knowledge of SEO and analytics
- Content Lifecycle Governance
- Website Writing and Content Management
- Knowledge of Sitecore or a comparable CMS
- Content creation for websites
- Expert copywriting and editing skills
- Content marketing
- Other desirable skills including proficiency in Sitecore 10.2, a bachelor's degree in a related field, and experience with digital content standards
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
- A portfolio of published online content
- Industry certification in a field-related discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi
Key Skills:
- At least 3 years of measurable experience in website content writing
- High proficiency in copywriting and editing
- Experience in developing content strategies and managing content lifecycle
- Knowledge of SEO and analytics
- Proficiency in Sitecore or comparable CMS
- Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
- Experience with digital content standards and plain language guidelines
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
- Experience using customer relationship management platforms such as Salesforce
- Experience using Google Analytics (preferable GA4)
- Experience using data dashboard software like Power Bi
- A portfolio of published online content
- Industry certification in a field-related discipline
Salary (Rate): undetermined
City: Hartford
Country: USA
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Detailed Description From Employer:
Content Writer - Websites
Location- Remote
Hartford,CT
Website Content Writing At least 3 years of measurable experience in the following:
- Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting a high proficiency in writing for real people and motivating them to action
- Conducting in-depth research on industry-related topics to develop original content and optimize current content
- Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Editing content and proofreading material for errors and inconsistencies
SEO and analytics
Content Lifecycle Governance
Website Writing and Content Management
- Knowledge of Sitecore or a comparable CMS
- Content creation for websites
- Expert copywriting and editing skills
- Content marketing
- SEO and analytics
Other Desirable Skills
- Proficient in Sitecore 10.2
- Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
- 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
- Proficient in Digital content standards and plain language guidelines
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
- A portfolio of published online content
- Industry certification in a field-related discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi