Web Copywriter

Description

We need additional web writing capacity to support diabetes education content, website optimization efforts, and new website development. This role would focus on drafting, editing, and refining web copies based on approved content strategies and stakeholder requirements, allowing existing content production resources to remain focused on content planning, stakeholder alignment, optimization strategy, governance, and broader digital transformation initiatives.

Key impact areas include:

• Learning Center content development and maintenance
• Draft new articles from approved content briefs
• Update existing educational content
• Website content optimization
• Rewrite copy for pages identified as having high bounce rates or engagement challenges
• Improve page clarity and readability
• Implement SEO/AIO recommendations
• New website development content support
• Draft content for future-state website experiences
• Assist with converting workshop outputs, content requirements, and stakeholder recommendations into usable copy.

Note:

• The team is looking for two web copywriters to work roughly 20 hours a week this year and ramp up to 40 hours a week into the new year.
• They need to have experience writing web copy for medical devices. Bonus if they specifically have experience writing web copy for diabetes. If they have experience with a global website launch, that's even more ideal.
• MUST include portfolios with writing samples.