Web Content Designer - Remote
Posted 1 day ago by MetaSense, Inc.
Negotiable
Undetermined
Remote
Remote
Summary: The Web Content Designer role focuses on creating and managing high-quality website content, requiring at least three years of experience in content writing, SEO, and content lifecycle governance. The position emphasizes collaboration with stakeholders to align content with business goals and user needs while ensuring effective content strategies and governance. The role is remote, allowing for flexibility in work arrangements.
Key Responsibilities:
- Develop modern content for large websites with multiple departments and services.
- Create high-level content strategies focusing on user journeys and design.
- Plan for content discovery, analysis, creation, delivery, and governance.
- Align content with business goals and user needs.
- Conduct keyword research and develop SEO strategies to enhance content visibility.
- Optimize and categorize content for effective information architecture.
- Review and improve existing content for accuracy and compliance.
- Support teammates through communication and collaboration across departments.
Key Skills:
- Expertise in website content writing and management.
- Proficiency in SEO and analytics.
- Strong copywriting and editing skills.
- Knowledge of content management systems like Sitecore.
- Effective communication and collaboration skills.
- Ability to work independently and in cross-functional teams.
- High emotional intelligence and problem-solving skills.
Salary (Rate): undetermined
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Detailed Description From Employer:
Experiences Required for This Role
Website Content Writing At least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics At least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google s EAT objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google s EAT objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Lifecycle Governance At least 3 years of experience and use cases with the following:
Defining customers needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Defining customers needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, and Ability
Website Writing and Content Management
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
High Functioning in Complex Situations
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team Player
Supporting teammates skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality
Supporting teammates skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality