Negotiable
Undetermined
Remote
Remote
Summary: The Web Content Designer - Level 4 role focuses on creating and managing content for large websites, requiring a minimum of three years of experience in website content writing, SEO, and content governance. The position is remote and involves collaborating with various stakeholders to align content with business goals and user needs. Candidates should possess strong writing, editing, and analytical skills, along with the ability to manage complex projects effectively.
Key Responsibilities:
- Develop modern content for large websites with multiple departments.
- Create high-level content strategies focusing on user journeys and design.
- Plan and govern the content lifecycle, including discovery and analysis.
- Align content with business goals and stakeholder objectives.
- Conduct keyword research and develop SEO strategies.
- Optimize content for search engines and track performance metrics.
- Review and improve existing content for accuracy and compliance.
- Collaborate with subject matter experts to produce clear and effective content.
- Support teammates and communicate effectively across departments.
Key Skills:
- Website content writing and management experience.
- Proficiency in SEO and analytics.
- Knowledge of content management systems, preferably Sitecore.
- Strong copywriting and editing skills.
- Experience with project management tools.
- Effective communication and collaboration skills.
- Ability to work independently and in teams.
- High emotional intelligence and problem-solving skills.
- Experience with customer relationship management platforms.
Salary (Rate): undetermined
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Hi Good Morning,
Hope you are doing well.
We have a role for the below requirement.
Role: Web Content Designer - Level 4
Location: REMOTE ROLE!!!
Duration: 12 Months
Client: State of CT DAS
Experiences Required for This Role
Website Content Writing At least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics At least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google's "EAT" objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Lifecycle Governance At least 3 years of experience and use cases with the following:
Defining customers' needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, and Ability
Website Writing and Content Management
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
High Functioning in Complex Situations
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team Player
Supporting teammates' skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality
Preferred Skills & Qualifications
Other Desirable Skills
Proficient in Sitecore 10.2
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
Proficient in Digital content standards and plain language guidelines
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
A portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi