VP of Marketing - Content
Posted 2 weeks ago by ELIRE Group
Negotiable
Undetermined
Remote
United Kingdom
Summary: The VP of Digital & Content Marketing at ELIRE Group will be instrumental in enhancing the company's digital presence and driving commercial success through strategic digital marketing initiatives. This role involves developing and executing a comprehensive digital marketing strategy, optimizing website content, and managing social media channels. The position is remote, requiring 20 hours of work per month, and evolves into a paid role upon the next capital raise. The ideal candidate will have extensive experience in digital marketing, particularly within B2B sectors related to clean energy and infrastructure.
Key Responsibilities:
- Develop and implement a digital marketing strategy that supports the commercial goals of ELIRE Group and its ventures.
- Create, manage, and optimise website content to enhance visibility, engagement, and lead generation.
- Oversee ELIRE’s LinkedIn and other digital channels, crafting compelling content such as thought leadership and insight articles.
- Develop digital campaigns that complement PR efforts, positioning ELIRE as a thought leader in clean energy, transport, and infrastructure.
- Identify and manage ELIRE’s presence at key industry events to enhance brand awareness and drive commercial opportunities.
- Track and analyse digital performance metrics, optimising strategies to maximise audience engagement and conversion.
Key Skills:
- 10+ years in digital marketing, content strategy, SEO, and campaign execution, preferably in B2B industries like maritime, cruise, shipping, energy, infrastructure, or transport.
- Strategic thinker who understands how digital marketing drives business growth.
- Skilled at identifying and leveraging conferences and events for industry influence.
- Comfortable in a fast-paced, remote work environment, capable of managing multiple priorities effectively.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Group VP Digital & Content Marketing
Industries: Infrastructure, Energy, Marine Transport, Ports
Remote working – 20 hours per month
Services for equity arrangement
Start and onboard immediately
Evolves to a paid role upon closing our next capital raise
Want to assist an exciting, innovative, smart infrastructure and electric aircraft ventures that are passionate and determined to accelerate the new world of clean energy, transportation and maritime to net zero.
As a group, ELIRE has accelerated very quickly over the last months to position our ventures and world-first solutions critical to accelerating the ecosystem shift to adopt new technologies.
ELIRE Infra has a long pipeline of exciting projects from London, UK, UAE, Australia, Nordics and the Mediterranean.
Company Description
ELIRE Group pioneers innovative solutions at the intersection of infrastructure, transport, and clean energy to help clients achieve decarbonisation and net zero goals. The company values commercially viable, scalable, and impactful innovation, blending existing technologies with new ideas to drive change.
About ELIRE Group
ELIRE Group pioneers innovative, commercially viable solutions that accelerate the transition to net zero. Our ventures focus on scaling impactful technologies: ELIRE Infra – Our cutting-edge floating infrastructure solutions “Smart Hubs” that enable ports, harbours, and cities to achieve their financial, operational goals and sustainability goals. ELIRE Aero – Advancing electric propulsion systems to drive aviation’s transition to net zero. The Group’s strength lies in leveraging our deep expertise across infrastructure, transport and energy to create scalable, agile and commercially impactful solutions.
Your Impact
As VP of Digital Marketing , you will play a key role in driving ELIRE Group’s commercial success by strengthening our digital presence amongst our target audiences as well as leading industry engagement through key events.
Key Responsibilities
- Digital Strategy & Execution – Develop and implement a digital marketing strategy that supports the commercial goals of ELIRE Group and its ventures.
- Website & SEO Optimisation – Create, manage, and optimise website content to enhance visibility, engagement, and lead generation.
- Social Media & Content – Oversee ELIRE’s LinkedIn and other digital channels, crafting compelling content such as thought leadership and insight articles that amplify our impact and reach.
- Integration of PR – Develop digital campaigns that complement PR efforts, positioning ELIRE as a thought leader in clean energy, transport, and infrastructure.
- Industry Events & Conferences – Identify and manage ELIRE’s presence at key industry events to enhance brand awareness, build partnerships, and drive commercial opportunities.
- Performance Analysis – Track and analyse digital performance metrics, optimising strategies to maximise audience engagement and conversion.
Who You Are
Experienced Content Marketer – 10+ years in digital marketing, content strategy, SEO, and campaign execution, preferably in B2B industries like maritime, cruise, shipping, energy, infrastructure, or transport.
Commercially Minded – A strategic thinker who understands how digital marketing drives business growth and can translate marketing efforts into commercial success.
Event-Savvy – Skilled at identifying and leveraging conferences and events to maximise ELIRE’s industry influence and business opportunities.
Agile & Impact-Driven – Comfortable in a fast-paced, remote work environment, capable of managing multiple priorities effectively.