Video Marketing Specialist CTV & Digital Content
Posted 1 day ago by DCM Infotech Limited
Negotiable
Undetermined
Remote
Remote
Summary: The Video Marketing Specialist role focuses on producing short-form CTV advertisements that drive measurable performance outcomes while adapting content for various digital platforms. The position requires collaboration with marketing and brand teams to create compelling video assets that meet strict specifications. The ideal candidate should possess a blend of creative vision and technical expertise in video production, particularly within the CTV space. This role is expected to evolve from an initial 3-month engagement to potentially 6 months or more.
Key Responsibilities:
- Concept, storyboard, and produce 15-30 second CTV advertisements optimized for viewability, completion rate, and conversion.
- Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus).
- Implement proper QA protocols for video assets.
- Collaborate with copywriters and brand teams on scripting.
- Adapt CTV master assets into social formats and create motion/static variants for various campaigns.
- Partner with media/performance teams to analyze creative performance and execute A/B tests.
- Manage projects through Monday.com or Microsoft Teams and maintain organized asset libraries.
Key Skills:
- Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent).
- Understanding of CTV ad ecosystem and video encoding standards.
- Strong visual storytelling skills and ability to write or collaborate on ad copy.
- Experience in video production/editing for digital advertising.
- Ability to optimize content based on performance data.
- Knowledge of accessibility standards for video.
- Experience with ad platforms like The Trade Desk, DV360, and Google Ad Manager.
Salary (Rate): undetermined
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Title: Video Marketing Specialist CTV & Digital Content
Location: Remote,
Duration 12 Months
Alternate Titles / Levels:
Junior: Digital Video Creator / CTV Content Producer
Mid-Level: Video Marketing Specialist / Connected TV Advertising Producer
Senior: Senior Video Content Strategist / Lead CTV Creative Producer
Summary:
15 30 second connected TV advertisements that drive measurable performance outcomes, with cross-channel adaptation for social, OTT, display, and digital campaigns.
Need to create 3 creatives a month with 2-3 variants
Adhoc role
3 months of work but will likely extend to 6 months
Overview:
As we scale out our digital advertising efforts, we're building a creative team that understands both the art of storytelling and the science of performance marketing particularly in the rapidly growing Connected TV (CTV) space. We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15 30 seconds) designed to capture attention, communicate value, and drive conversions. You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence. This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with technical precision someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data. Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.
Key Responsibilities
CTV-Specific Production (Primary Focus):
Concept, storyboard, and produce 15 30 second CTV advertisements optimized for viewability, completion rate, and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including:
Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
Audio: AAC stereo, -24 LUFS loudness normalization
File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
Collaborate with copywriters and brand teams on scripting that fits 15 30s constraints while communicating key value propositions
Cross-Channel Repurposing:
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Performance & Optimization:
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Collaboration & Workflow:
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels
Must-Have Qualifications
Level Experience Portfolio Requirements Core Competencies
Junior 1 2 years in video production/editing for digital advertising At least 1 CTV/OTT ad sample (15 30s); 2 3 social video samples; basic storyboard examples Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
Mid-Level 3 5 years in video marketing, digital advertising, or agency environment 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
Senior 6+ years with leadership experience in video/creative teams Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations Creative strategy ownership, team mentorship, campaign optimization, stakeholder management
All Levels Must Demonstrate:
Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
Knowledge of video encoding, compression, and delivery standards
Strong visual storytelling within strict time constraints
Ability to write or collaborate on ad copy and CTAs
Nice-to-Have
Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher,
Motion graphics expertise: After Effects expressions, Cinema The Client, or similar
Sound design and audio mixing capabilities
Familiarity with broadcast/linear TV ad production
Experience in B2B/Enterprise customer verticals
Knowledge of accessibility standards (WCAG) for video
Photography/cinematography skills for original content capture
Experience managing external vendors, freelancers, or agency partners
Core Technical Skills & Tools
Video Editing & Production:
Adobe Premiere Pro, After Effects, Media Encoder
DaVinci Resolve, Final Cut Pro X
Avid Media Composer (preferred for broadcast backgrounds)
Design & Graphics:
Adobe Photoshop, Illustrator
Figma (for storyboards, mockups, collaboration)
After Effects expressions/scripting
Collaboration & Project Management:
Frame.io, Wipster, or similar review platforms
Monday.com, Notion, Microsoft Teams
Google Workspace / Microsoft 365
Ad Platforms & Specs Knowledge:
Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV
The Trade Desk, DV360, Google Ad Manager
Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
VAST/VPAID tag familiarity
Mountain and Simplifi ad platforms (optional)
Encoding & Delivery:
H.264/H.265 encoding, MP4/MOV containers
Bitrate optimization (15 25 Mbps for CTV)
Caption embedding: SRT, VTT, CEA-608/708
Color management: Rec. 709, HDR awareness