Technical Project Manager Salesforce Marketing Cloud & Agentforce for Marketing

Summary: The Technical Project Manager for Salesforce Marketing Cloud & Agentforce for Marketing will lead the delivery of marketing technology solutions, focusing on AI-powered capabilities. This role involves managing end-to-end project execution, ensuring alignment between business objectives and technical implementations, and driving scalable customer engagement strategies. The position requires expertise in Salesforce Marketing Cloud and effective stakeholder communication. The successful candidate will oversee project management, implementation, and integration of marketing solutions.

Key Responsibilities:

• Lead end-to-end delivery of Salesforce Marketing Cloud initiatives, from discovery to deployment and optimization
• Define project scope, timelines, milestones, and resource plans
• Manage risks, issues, and dependencies across multiple workstreams
• Ensure projects are delivered on time, within scope, and within budget
• Drive Agile/Scrum ceremonies (sprint planning, stand-ups, retrospectives)
• Oversee implementation of campaigns and solutions using Journey Builder, Email Studio, Automation Studio, and Contact Builder
• Coordinate with technical teams on integrations, data models, and campaign execution
• Ensure adherence to best practices in marketing automation and platform governance
• Monitor delivery quality, performance, and scalability of solutions
• Manage the implementation of Agentforce AI agents for marketing use cases such as personalization, lead nurturing, and campaign optimization
• Coordinate cross-functional teams to define and deliver AI-driven workflows
• Track AI solution performance and ensure continuous improvement
• Align AI initiatives with business KPIs and customer experience goals
• Act as the primary point of contact for business and technical stakeholders
• Translate business requirements into technical delivery plans
• Provide regular status updates, executive reporting, and roadmap visibility
• Facilitate decision-making and resolve conflicts across teams
• Oversee integration of Marketing Cloud with Salesforce CRM (Sales Cloud/Data Cloud) and third-party platforms
• Ensure data readiness, quality, and governance throughout project lifecycle
• Coordinate with data engineering teams on segmentation, reporting, and analytics
• Ensure proper testing strategies (SIT, UAT) and successful release deployments
• Manage release schedules and environment coordination (Dev, QA, Prod)
• Drive continuous improvement in delivery processes and tools

Key Skills:

• 5-9+ years of experience in technical project management or program management
• Hands-on experience delivering Salesforce Marketing Cloud projects
• Strong understanding of Journey Builder, Automation Studio, Contact Builder, and campaign workflows
• Experience with Agentforce or Salesforce AI tools (Einstein AI, generative AI)
• Proven ability to manage cross-functional technical teams
• Familiarity with APIs, integrations, and data architecture concepts
• Strong knowledge of Agile/Scrum and/or Waterfall methodologies
• Excellent communication, leadership, and organizational skills
• Salesforce certifications (Marketing Cloud, PMP, Certified Scrum Master, or equivalent)
• Experience with Salesforce Data Cloud (CDP)
• Background in marketing automation, CRM, or digital transformation programs
• Familiarity with reporting and analytics tools (e.g., Tableau, CRM Analytics)
• Experience managing AI-driven or data-centric projects

Salary (Rate): £39.00 hourly

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT