Technical Project Manager Salesforce Marketing Cloud & Agentforce for Marketing

Hiring Technical Project Manager Salesforce Marketing Cloud & Agentforce for Marketing

Remote

Job Summary

We are seeking an experienced Technical Project Manager to lead the delivery of marketing technology solutions leveraging Salesforce Marketing Cloud and Agentforce for Marketing (AI-powered marketing capabilities). This role will manage end-to-end project execution, ensuring alignment between business objectives and technical implementations while enabling scalable, AI-driven customer engagement strategies.

Key Responsibilities

Project & Program Management

Lead end-to-end delivery of Salesforce Marketing Cloud initiatives, from discovery to deployment and optimization

Define project scope, timelines, milestones, and resource plans

Manage risks, issues, and dependencies across multiple workstreams

Ensure projects are delivered on time, within scope, and within budget

Drive Agile/Scrum ceremonies (sprint planning, stand-ups, retrospectives)

Salesforce Marketing Cloud Delivery

Oversee implementation of campaigns and solutions using Journey Builder, Email Studio, Automation Studio, and Contact Builder

Coordinate with technical teams on integrations, data models, and campaign execution

Ensure adherence to best practices in marketing automation and platform governance

Monitor delivery quality, performance, and scalability of solutions

Agentforce for Marketing (AI Enablement)

Manage the implementation of Agentforce AI agents for marketing use cases such as personalization, lead nurturing, and campaign optimization

Coordinate cross-functional teams to define and deliver AI-driven workflows

Track AI solution performance and ensure continuous improvement

Align AI initiatives with business KPIs and customer experience goals

Stakeholder & Communication Management

Act as the primary point of contact for business and technical stakeholders

Translate business requirements into technical delivery plans

Provide regular status updates, executive reporting, and roadmap visibility

Facilitate decision-making and resolve conflicts across teams

Data & Integration Oversight

Oversee integration of Marketing Cloud with Salesforce CRM (Sales Cloud/Data Cloud) and third-party platforms

Ensure data readiness, quality, and governance throughout project lifecycle

Coordinate with data engineering teams on segmentation, reporting, and analytics

Quality Assurance & Release Management

Ensure proper testing strategies (SIT, UAT) and successful release deployments

Manage release schedules and environment coordination (Dev, QA, Prod)

Drive continuous improvement in delivery processes and tools

Required Skills & Qualifications

5 9+ years of experience in technical project management or program management

Hands-on experience delivering Salesforce Marketing Cloud projects

Strong understanding of Journey Builder, Automation Studio, Contact Builder, and campaign workflows

Experience with Agentforce or Salesforce AI tools (Einstein AI, generative AI)

Proven ability to manage cross-functional technical teams

Familiarity with APIs, integrations, and data architecture concepts

Strong knowledge of Agile/Scrum and/or Waterfall methodologies

Excellent communication, leadership, and organizational skills

Preferred Qualifications

Salesforce certifications (Marketing Cloud, PMP, Certified Scrum Master, or equivalent)

Experience with Salesforce Data Cloud (CDP)

Background in marketing automation, CRM, or digital transformation programs

Familiarity with reporting and analytics tools (e.g., Tableau, CRM Analytics)

Experience managing AI-driven or data-centric projects