About the Role
Client is looking for a Strategic Events Manager, Campaigns to own end-to-end campaign planning for Strategic Events.
This person will be the connective tissue between Rubrik's flagship event moments our annual user conference, quarterly virtual summits, and Tier 1 third-party tradeshows and the demand generation engine that drives registrations, pipeline, and brand awareness around them.
You understand how events work: how to plan them, promote them, and drive attendance.
You're well versed in setting registration targets, building the multi-channel plan to hit it, and ensuring the cross-functional team is accountable.
You bring structure to ambiguity building repeatable playbooks rather than reinventing the promo plan for every event while still finding creative, out-of-the-box ways to build hype internally and externally.
Scope of Events (Subject to change)
Rubrik-Hosted Events
Rubrik Forward: Rubrik's annual in-person & virtual user conference
Virtual Summits: 4-6 per yearly, held quarterly. Range in size from 5k 20k+ registrants
Third-Party Events (sample list) RSAC, Black Hat, Crowdstrike Fal.
Con, Microsoft Ignite, AWS re:Invent
Key Responsibilities
- In partnership with the Strategic Events Manager, own end-to-end campaign planning and delivery to bring Rubrik's Strategic Events to market, including but not limited to:
- Own and manage the demand generation strategy, planning, and execution for strategic events
- Build and maintain a repeatable promotional playbook for Rubrik-hosted and third-party events, so every event launches from a proven framework rather than a blank page. Including post-event follow-up plans, lead routing, etc.
- Partner with key stakeholders across Web, Digital, Field Marketing, MOPs, and Inside Sales to set registration targets and develop the plans needed to achieve them.
- Own and maintain the GTM promo calendar for each event, soliciting input from key cross-functional stakeholders and ensuring on-time execution.
- Own and run weekly promo sync calls, keeping cross-functional partners aligned and accountable to the plan.
- Operate with a test-and-learn mindset; consistently measure, report on, and iterate on promo performance across channels and events.
Skills & Qualifications
- 5+ years of Marketing demand generation experience, including demand generation or integrated campaign management at a B2B company.
- Events background: Strong understanding of how events work, with hands-on experience planning, promoting, and executing them from hosted conferences to major third-party tradeshows.
- Master project manager with immaculate attention to detail and the ability to run multiple concurrent event promo cycles.
- Highly creative strategist as much as an execution powerhouse able to bring fresh, out-of-the-box ideas to both internal hype-building and external promotion.
- Strong analytical skills with a focus on registration, pipeline, and ROI metrics.
- Excellent written and verbal communication skills; able to present plans and results to stakeholders and executives.
- Standout cross-functional collaborator, with the relationship-building skills to align Web, Digital, Field, Sales, and Marketing Operations around a shared plan.
Tools & Systems
- Google Suite
- Tableau
- Salesforce
- Asana
- Outreach
- Event Platforms (Goldcast, Swoogo, Cvent, etc.)