Software Developer

Job Summary

A Salesforce and Marketing Cloud Data Analyst is responsible for designing and implementing data processes that support marketing campaigns, including data cleaning, mapping, loading, and validation. This role ensures data accuracy and seamless campaign execution by developing ETL integrations, creating custom data structures and formats, and supporting marketing teams with campaign-related data needs.

This individual also helps drive marketing strategy for a defined area, delivering customer-centric, multi-channel programs that support growth, retention, and engagement. They identify and track key performance indicators (KPIs) to measure performance, optimize strategies, and ensure a strong return on investment.

Responsibilities

• Data Structure Expertise: Strong understanding of Salesforce data objects, fields, and relationships relevant to marketing campaigns
• Data Cleaning: Ability to use scripts and text-based tools to clean, standardize, and format data
• Advanced Analytics: Proficiency in writing queries and using advanced Excel techniques for data analysis and presentation
• Governance & Optimization: Enforces data governance standards, marketing data conventions, and Marketing Cloud data architecture to support campaign execution
• Data Compliance: Implements and automates processes to ensure Marketing Cloud data aligns with company policies and regulatory requirements

Qualifications

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Preferred Skills/Experience: Six or more years of experience in marketing data engineering, with at least 4 years in Salesforce Marketing Cloud preferred
• Strong SQL skills, with experience in API integrations, data modeling, ETL processes, data structures, spreadsheets, and raw data cleansing preferred