Summary: The Social Media Ads Manager at CVS Health is a remote position focused on driving paid social media advertising efforts to enhance brand visibility and engagement. The role involves collaborating with various teams to develop data-driven strategies and optimize campaigns across multiple platforms. The ideal candidate will have extensive experience in social media advertising, particularly within the healthcare sector, and will be responsible for managing budgets and ensuring compliance with regulations. This position offers the opportunity to impact healthcare marketing significantly while working in a fast-paced, digital-first environment.

Key Responsibilities:

• Design, implement, and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging channels.
• Define campaign objectives, target audiences, and key performance indicators (KPIs) to drive measurable outcomes, including brand awareness, lead generation, and customer acquisition.
• Conduct in-depth audience research and leverage platform tools to create precise targeting strategies that resonate with diverse customer segments.
• Monitor, analyze, and optimize campaign performance using analytics tools, delivering regular reports with actionable insights to improve ROI and efficiency.
• Collaborate with creative teams to develop compelling ad content, including visuals, videos, and copy, ensuring alignment with brand guidelines and healthcare compliance standards.
• Manage and allocate advertising budgets effectively, optimizing spend to maximize results while staying within financial targets.
• Stay ahead of industry trends, platform updates, and advertising best practices to identify new opportunities for campaign innovation and growth.
• Ensure all advertising content adheres to healthcare regulations, legal requirements, and CVS Health’s brand standards.
• Partner with cross-functional teams, including marketing, communications, and analytics, to align paid social strategies with broader company initiatives.
• Test and experiment with new ad formats, targeting options, and bidding strategies to continuously enhance campaign performance.

Key Skills:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 4+ years of experience managing paid social media advertising campaigns, ideally in healthcare, retail, or consumer-focused industries.
• Advanced proficiency in social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads, TikTok Ads) and analytics tools (e.g., Google Analytics, Sprout Social, Tableau).
• Strong analytical skills with a proven ability to interpret data, identify trends, and optimize campaigns for maximum impact.
• Deep understanding of audience targeting, ad formats, bidding strategies, and attribution models.
• Experience navigating healthcare regulations and compliance related to advertising is highly preferred.
• Proficiency in graphic design or video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Exceptional communication and collaboration skills, with the ability to work independently and thrive in a remote, fast-paced environment.
• Detail-oriented, results-driven, and adaptable, with a passion for innovation and continuous learning.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other