RESPONSIBILITIES
Kforce has a client that is seeking a Marketing Manager in San Francisco, CA.
The client is looking for an SEO contractor to support SEO strategy in close partnership with the Global SEO Lead. This individual will play a key role in growing the SEO channel by developing and executing efforts to increase revenue and visibility, acting as an SEO product manager.
The scope includes on-site optimization, content development, international SEO, and technical SEO for the core website. In addition, you will lead the SEO strategy in the AMER region.
While the ideal candidate is well-versed in all SEO disciplines, sensibilities around user-experience, design, engineering, copywriting, conversion rate optimization, data, product management, and marketing are also required. In this role, you will work closely with cross-functional partners, including Growth Marketing, Product Marketing, Content Marketing, Engineering, Design, Product, and Analytics.
The scope of work supported will fall into the following key areas:
- On-site optimization
- International SEO
- Technical SEO
- Roadmap development
- Performance reporting
REQUIREMENTS
- Bachelor's degree or 4 years relevant experience
- 5+ years of experience crafting and executing SEO strategies
- Proficient in content management system (CMS) infrastructure, with 1 year of direct experience
- Experience with HTML, CSS, and other web programming acumens
- Strong experience creating performance reporting and measuring success
- Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software
- Deep expertise in all disciplines of SEO, including technical, on-site, and off-site SEO
- Ability to develop and prioritize content roadmaps to build net new pages that drive incremental business performance
- Data-driven, and results-oriented leader that's proficient in B2B and SEO performance data
- Proven track record of building scalable systems to successfully execute SEO plans
- Deep expertise in IA and site architecture
- Ability to develop exhaustive creative briefs for cross-functional execution
- Experience in the following industries: payments, fintech, billing, accounting, tax, startups, enterprise business, and platforms
- Strong experience using a variety of SEO tools, including Google Search Console, Google Keyword Planner, SEMRush, and ScreamingFrog
- Experience with Stablecoin, Web 3 and Crypto products/SEO/Marketing strategies
- Motivated self-starter with high attention to detail, strong follow-through, and the ability to problem-solve independently and carry out tasks with minimal supervision
- Excellent communication, presentation, and soft skills (written and verbal) to effectively evangelize and educate on SEO internally
- Strong cross-functional collaborator with the ability to build relationships and simplify complex topics for partners
- Must possess intermediate sensibilities in user-experience, design, engineering, copywriting, conversion rate optimization, data, product management, and marketing