SEO Expert - Freelance
Posted 3 days ago by Twine
Negotiable
Undetermined
Remote
United Kingdom
Summary: This role is centered on enhancing the online visibility of a home services website focused on power washing in Southern California. The candidate will implement SEO link-building strategies to improve search engine rankings and increase the website's authority, particularly targeting the Los Angeles area. This is a remote freelance position with potential for ongoing work based on performance.
Key Responsibilities:
- Develop and execute a targeted backlink strategy to improve domain authority and local search rankings.
- Identify and secure high-quality, relevant backlinks from reputable sources within the home services and related industries.
- Conduct competitor backlink analysis to inform outreach and link acquisition tactics.
- Monitor and report on backlink profile growth, quality, and impact on search rankings.
- Collaborate with internal stakeholders to align SEO efforts with broader marketing objectives.
- Ensure all link-building activities comply with Google’s guidelines and best practices.
Key Skills:
- Demonstrable experience in SEO, with a focus on link-building for local service businesses.
- Strong understanding of Google’s ranking factors and white-hat SEO techniques.
- Familiarity with tools such as Ahrefs, SEMrush, Moz, or similar for backlink analysis and outreach.
- Excellent research, communication, and negotiation skills for securing quality backlinks.
- Ability to work independently and deliver results within agreed timelines.
- Knowledge of the home services industry or similar local business sectors is highly desirable.
- Availability to work remotely and provide regular progress updates.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
This role focuses on elevating the online presence of a home services website specializing in power washing for the Southern California region. The primary objective is to enhance the site’s search engine ranking by building credible, high-quality backlinks tailored to the home services sector. The ideal candidate will have a proven track record in SEO link-building strategies, particularly for local businesses, and will be responsible for increasing the website’s authority and visibility among potential customers in the Los Angeles area. This is a remote freelance opportunity with the possibility of ongoing work based on performance.
Deliverables
- Develop and execute a targeted backlink strategy to improve domain authority and local search rankings.
- Identify and secure high-quality, relevant backlinks from reputable sources within the home services and related industries.
- Conduct competitor backlink analysis to inform outreach and link acquisition tactics.
- Monitor and report on backlink profile growth, quality, and impact on search rankings.
- Collaborate with internal stakeholders to align SEO efforts with broader marketing objectives.
- Ensure all link-building activities comply with Google’s guidelines and best practices.
Requirements
- Demonstrable experience in SEO, with a focus on link-building for local service businesses.
- Strong understanding of Google’s ranking factors and white-hat SEO techniques.
- Familiarity with tools such as Ahrefs, SEMrush, Moz, or similar for backlink analysis and outreach.
- Excellent research, communication, and negotiation skills for securing quality backlinks.
- Ability to work independently and deliver results within agreed timelines.
- Knowledge of the home services industry or similar local business sectors is highly desirable.
- Availability to work remotely and provide regular progress updates.
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