SEO Director

SEO Director

Location: UK (Remote)

Company: Eastside Co

About Us

Eastside Co is a leading Shopify Plus agency specialising in ecommerce design, development and performance marketing. We work with ambitious brands to help them grow faster and scale their online revenue. As the agency continues to expand its performance offering, SEO is an already key, but increasingly evolving part of how we deliver growth for clients. We are looking for an SEO Director / Head of SEO to take ownership of this channel and push it forward.

The Role

This is a senior role with real influence across the business. You will shape how SEO/GEO is delivered at Eastside Co, while still being close enough to the work to ensure quality and results. You will lead a growing team, work closely with other departments, and play a key role in client relationships. The focus is on delivering meaningful commercial impact, not just rankings or traffic. This role would suit someone who enjoys building and improving things, not just maintaining what already exists.

Key Responsibilities

• SEO Strategy and Client Leadership
• Own SEO/GEO/AEO strategy across a portfolio of ecommerce clients
• Build clear, actionable, commercially focused and forward-looking SEO roadmaps aligned to client goals
• Act as a senior point of contact for key clients
• Ensure SEO activity is demonstrably relatable to measurable performance outcomes such as revenue and growth
• Delivery and Quality
• Stay involved in delivery where needed, particularly on complex or high-value accounts
• Oversee technical SEO, content strategy and link acquisition activity
• Ensure best practice across Shopify sites, including migrations and structural changes
• Oversee platform migrations from other technologies to Shopify, safeguarding organic visibility
• Produce clear, insight-driven monthly reports that demonstrate progress and value
• Maintain and ensure a consistently high standard of output across all work and the work of direct reports
• Team Leadership
• Lead and develop the SEO team
• Support hiring as the function grows
• Set clear expectations and create a strong performance culture
• Help individuals progress and improve their skills
• Proposition Development
• Evolve the SEO proposition for Eastside in line with market developments (particularly focused around evolving role of AI (GEO/AEO) as a channel)
• Define how SEO should be delivered for modern ecommerce brands
• Develop and implement, as well as follow processes, frameworks and ways of working
• Identify opportunities to continue to improve integration SEO with other channels such as paid media and CRO
• Keep the agency up to date with changes in search and ecommerce
• Commercial Contribution
• Support new business pitches and proposals
• Actively identify opportunities to grow existing accounts
• Contribute to revenue growth through strong performance and client relationships
• Help evolve the positioning of SEO as a core part of the agency’s offer

What We’re Looking For

Experience

• Strong background in SEO, ideally within an agency or ecommerce environment (5+ years experience)
• Proven experience delivering organic growth for ecommerce brands
• Solid technical SEO knowledge including crawling, indexing and site structure
• Demonstrable success of delivering SEO work through automation, processes and technology adoption/development
• Good understanding of content strategy and authority building
• Experience working with Shopify is a strong advantage
• Inquisitive and Leadership and Approach
• Experience leading or mentoring others
• Comfortable switching between strategy and hands-on work
• Commercial mindset with a focus on outcomes, not just activity
• A natural problem solver who enjoys providing solutions for clients.
• A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning
• Passionate about growing the knowledge of those around you
• Excellent presentation skills and strong data analysis and reporting skills
• Strong attention to detail, methodical and process orientated

Tools and Skills

• Experience with GA4, Google Search Console, Ahrefs, SEMrush and Screaming Frog
• Working knowledge of HTML
• Able to explain SEO clearly to non-specialists
• Familiarity and experience with Shopify preferable

Why Join Eastside Co

• Opportunity to take ownership of SEO within a growing agency
• Work with ecommerce brands that are serious about scaling
• Be part of a collaborative and performance-focused team
• Flexible and fully remote working

Benefits

• Competitive salary depending on experience (up to £65k depending on experience)
• 25 days holiday plus bank holidays and a Christmas shutdown, increasing with tenure
• Private health insurance
• Company pension
• Enhanced maternity and paternity leave
• Flexible remote working
• Gym membership discount
• Paid bereavement leave
• Sick pay allowance that increases with tenure