Summary: Findmypast is seeking a data-driven SEO Content Strategist for a 12-month fixed-term contract to enhance organic search visibility and site traffic. The role involves developing and implementing SEO-driven content strategies focused on genealogy and ancestry research. Candidates will optimize commercial landing pages and create cohesive content strategies aligned with business objectives. This position requires a blend of SEO expertise, content strategy skills, and an understanding of user intent.

Key Responsibilities:

• Identify content gaps and opportunities, ensuring alignment with user needs and business objectives.
• Develop an SEO-driven content creation and optimization plan focused on high-converting commercial landing pages.
• Define content strategy for landing pages to improve rankings and maximize conversions.
• Produce high-quality, SEO-optimized content across various formats.
• Craft commercial landing pages optimized for conversions with compelling calls-to-action.
• Track and analyze key SEO and content metrics, adjusting strategy based on performance.

Key Skills:

• Demonstrable experience in SEO, digital marketing, or content strategy.
• Proven experience in creating and optimizing commercial landing pages.
• Strong understanding of SEO principles, including on-page optimization and technical SEO.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent written and verbal communication skills.
• Experience collaborating cross-functionally with various teams.
• Passion for genealogy and history.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: IT