Summary: The SEO and Website Optimization Specialist role involves conducting website audits, optimizing web pages for SEO, and implementing local SEO strategies to enhance visibility in search results. The position requires continuous monitoring of website performance and adapting to SEO trends to improve user experience and organic traffic. The contractor will work independently, managing their own tools and resources while providing regular performance reports. This is a permanent work-from-home position with flexible hours based on the Indianapolis time zone.

Key Responsibilities:

• Conduct regular website audits to identify areas for improvement and implement changes for enhanced performance and user experience.
• Optimize individual pages for SEO, including meta tags, header tags, content optimization, and internal linking structure.
• Implement local SEO strategies to improve rankings for location-based searches and optimize Google My Business listings.
• Conduct keyword research and optimize content to increase organic traffic and search engine rankings.
• Monitor website traffic and performance using tools like Google Analytics and provide reports on SEO effectiveness.
• Stay updated with SEO trends and competitor strategies to continuously improve website optimization.
• Implement A/B testing for various page elements to enhance content and user experience.

Key Skills:

• Proven experience in SEO, particularly web page optimization and local SEO strategies.
• Strong understanding of on-page and off-page SEO best practices.
• Proficiency in Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, and Moz.
• Experience with keyword research tools and competitor analysis.
• Familiarity with HTML, CSS, and website management systems (e.g., WordPress, Shopify).
• Ability to monitor SEO performance and prepare data-driven reports.
• Strong attention to detail and problem-solving mindset.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other