Senior Salesforce Marketing Cloud Developer - Remote - CG

Role: Senior Salesforce Marketing Cloud Developer

Locations: 100% Remote (Client is in EST)

Duration: 12+ Months Contract

Job Description:

• We're seeking a Senior Salesforce Marketing Cloud (SFMC) Developer who is ready to own hands-on development, platform administration, and data management in a dynamic digital retail environment. This is a technical execution role, ideal for someone who is fluent in SFMC capabilities.
• In this role, you'll build customer journeys, manage critical data models and integrations, and act as the system admin for our SFMC platform. You'll collaborate across teams to deliver high-quality, personalized campaigns that are scalable, compliant, and data-driven.

Key Responsibilities:

SFMC Campaign Development

• Build journeys, automations, dynamic content, and transactional sends using Journey Builder, Automation Studio, AMPscript, SQL, and HTML/CSS
• Create and maintain reusable email templates, content blocks, and logic frameworks
• Ensure proper QA/testing, rendering, and tracking across devices and use cases

Data Modeling & Data Extension Management

• Design and manage Data Extensions, Contact Builder data relationships, and segmentation strategies
• Enforce data retention policies, hygiene standards, and schema consistency
• Troubleshoot audience misfires, segmentation gaps, and syncing issues

System Administration

• Administer SFMC business units, user roles, configurations, and platform settings
• Maintain integration settings and troubleshoot connection issues (FTP, APIs, data feeds)
• Monitor platform performance and health across journeys, automations, and triggered sends

Integration & API Collaboration

• Support or co-manage data feeds and external integrations (e.g., Salesforce Core, Commerce Cloud, CDPs, product data)
• Use REST/SOAP APIs or automation activities to facilitate syncing and triggered campaigns
• Work with dev teams to ensure data flows align with campaign needs

Consent & Preference Management

• Contribute to development or optimization of a preference center or consent mechanism using CloudPages or external data sources
• Ensure opt-in/opt-out preferences sync across systems and support regulatory compliance (CAN-SPAM, GDPR, CCPA)

Platform Enablement & Best Practices

• Document technical implementations, logic frameworks, and naming conventions
• Contribute to process improvements, reusability efforts, and scalable development patterns
• Assist in mentoring junior team members or offshore developers when needed

Required:

• 6+ years hands-on Salesforce Marketing Cloud experience
• Strong expertise in AMPscript, SQL, and SFMC modules: Journey Builder, Email Studio, Automation Studio
• Proven experience managing Data Extensions, relational data models, and contact schemas
• Comfortable acting as SFMC platform administrator, managing permissions, BUs, and configuration
• Familiar with APIs, external data feeds, FTPs, and SFMC integration flows
• Strong attention to detail, QA process, and documentation
• Excellent collaboration and communication skills across technical and marketing stakeholders

Preferred:

• Exposure to Salesforce Core (Sales/Service Cloud) or Salesforce Commerce Cloud
• Familiarity with preference center setup or consent compliance workflows
• Salesforce certifications (Developer, Consultant, or Email Specialist)
• Experience working in retail, ecommerce, or high-volume B2C environments.