Senior Media Buyer - Facebook and Google advertising expert
Posted Today by 1756903434
Negotiable
Undetermined
Remote
United Kingdom
Summary: The role of Senior Media Buyer at Grace Ling involves developing and executing high-performing paid media strategies across Google and Meta platforms to enhance online sales and elevate the brand's digital presence. The position requires a blend of campaign management, digital marketing strategy, creative development, and data analysis to optimize advertising efforts. The ideal candidate will have extensive experience in e-commerce advertising, particularly within the luxury fashion sector. This fully remote position offers the opportunity to significantly impact the brand's growth and innovation in digital marketing.
Key Responsibilities:
- Set up, manage, and optimize advertising campaigns across Google Ads and Meta Ads.
- Conduct market and audience research to define customer personas and map the customer journey.
- Collaborate with the Creative team to produce ad copy, visuals, and video content.
- Implement and manage tracking systems through Google Analytics, Meta Pixel, and Google Tag Manager.
- Maximize ROAS by optimizing bidding strategies, audiences, and creatives.
- Stay updated with platform changes and suggest innovative approaches for digital marketing.
Key Skills:
- Minimum 3–5 years of experience managing Google & Meta Ads campaigns for e-commerce brands.
- Proficient in Google Ads Manager, Meta Business Suite, GA4, Google Tag Manager.
- Strong analytical skills with the ability to optimize towards KPIs.
- Strategic thinker with a balance of creativity and data-driven decision making.
- Clear communicator with strong reporting and presentation abilities.
- Experience working with luxury fashion or retail brands is preferred.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Company Overview Grace Ling is a luxury fashion brand based in New York, celebrated for its unique philosophy of blending sculptural art, cutting-edge technology (3D, CGI), and timeless elegance. Our collections have been featured in Vogue, WWD, Harper’s Bazaar, and worn by international celebrities and artists. As we expand our global e-commerce presence, we are seeking an experienced Google & Meta Ads Specialist to develop and execute high-performing paid media strategies that will accelerate online sales growth and elevate Grace Ling’s digital footprint worldwide.
Key Responsibilities
- Campaign Management & Execution - Set up, manage, and optimize advertising campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook, Instagram). - Ensure proper campaign structure, accurate targeting, effective budget allocation, and alignment with KPIs.
- Digital Marketing Strategy - Conduct market and audience research to define customer personas and map the customer journey. - Build and execute multi-channel ad strategies, balancing upper-funnel (awareness) with lower-funnel (conversions/remarketing) to maximize impact.
- Creative Development & A/B Testing - Collaborate with the Creative team to produce ad copy, visuals, and video content that reflect Grace Ling’s brand identity. - Run continuous A/B tests to optimize creatives, headlines, CTAs, and landing pages, improving CTR and conversion rates.
- Data Tracking & Analysis - Implement and manage tracking systems through Google Analytics (GA4), Meta Pixel, and Google Tag Manager. - Monitor campaign performance metrics (CPC, CPM, CTR, ROAS, CAC, LTV) and deliver clear, actionable reports (weekly/monthly). - Provide data-driven recommendations to refine and scale campaigns.
- Performance Optimization & Budget Management - Maximize ROAS by optimizing bidding strategies, audiences, and creatives. - Test emerging ad formats (e.g., Performance Max, Advantage+ campaigns, Dynamic Ads) to drive scalable growth.
- Trend Monitoring & Innovation - Stay updated with platform changes, new tools, and policy updates from Google & Meta. - Suggest innovative approaches to ensure Grace Ling stays ahead of digital marketing trends in the luxury fashion space.
Requirements :
- Experience: - Minimum 3–5 years of hands-on experience managing and optimizing Google & Meta Ads campaigns for e-commerce brands. - Demonstrated success in scaling ad budgets from small to large (thousands to tens of thousands USD/month).
- Technical Skills: - Proficient in Google Ads Manager, Meta Business Suite, GA4, Google Tag Manager. - Strong knowledge of multi-channel tracking, attribution models, and retargeting strategies. - Solid analytical skills with proven ability to optimize towards KPIs (CTR, ROAS, CPA).
- Soft Skills: - Strategic thinker with a balance of creativity and data-driven decision making. - Clear communicator with strong reporting and presentation abilities. - Self-motivated, responsible, and capable of working independently in a remote, global team.
Preferred Qualifications: - Experience working with luxury fashion or retail brands. - Understanding of global markets (U.S., Europe, Asia).
What We Offer International exposure: Work with a globally recognized luxury fashion brand featured in top fashion publications. Remote flexibility: Fully remote, contract-based role with flexible working hours. Competitive compensation: Rate based on experience and proven performance. High impact: Directly contribute to e-commerce revenue growth and brand expansion. Creative freedom: Opportunity to shape digital marketing strategy in a brand known for innovation.