Senior Martech Product Manager | 100% Remote

Description

The Senior Martech Product Manager partners with Marketing, Digital, Personalization, Analytics, UX, and Technology teams to define and deliver the roadmap for client’s Marketing Content Management System (CMS). This role is responsible for the strategy, planning, prioritization, and execution of platform capabilities that enable marketers to efficiently create, manage, personalize, and publish marketing content and landing pages across digital ecosystem.

The Senior Martech Product Manager serves as the product owner for Marketing CMS platform, balancing business priorities, user experience, technical modernization, and operational excellence while collaborating with engineering teams to deliver scalable solutions.

The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Required Skills:

• Strong communication skills with business and technical audiences.
• Experience as a Product Manager supporting enterprise marketing technology, CMS, or digital experience platforms.
• Proven ability to define product vision, prioritize roadmaps, and deliver enterprise software products.
• Experience managing Agile product backlogs, user stories, and acceptance criteria.
• Strong understanding of CMS platforms, personalization, digital marketing, and customer experience technologies.
• Experience working with Engineering, UX, Marketing, Analytics, and Architecture teams.
• Ability to make data-driven prioritization decisions.
• Strong stakeholder management and organizational skills.

Preferred skills:

• Experience with Adobe Experience Manager, Contentful, Sitecore, Optimizely, or similar CMS platforms.
• Experience with CDPs, DAM, CRM, personalization, or marketing automation platforms.
• Familiarity with API integrations and headless CMS architecture.
• Experience with SEO, accessibility, and content governance.
• Hospitality, travel, loyalty, e-commerce, or customer experience background.

Education

Bachelor's degree in Business, Marketing, Information Systems, Analytics, or a related field preferred; equivalent practical experience considered.