Senior Marketing Operations Manager

Responsibilities

• Lead EMEA-specific marketing campaigns operations work; acting as a cross-functional liaison, aligning campaigns against regional dynamics and advocating for the regional perspective with global campaign initiatives.
• Oversee regional data management and segmentation efforts to support targeted marketing campaigns and personalized audience experiences while ensuring compliance with Global data protection regulations.
• Monitor and analyze regional marketing performance metrics, providing actionable insights and recommendations for continuous improvement.
• Leverage your Marketo Certification to maximize the capabilities and process efficiencies of the tech stack, driving lead capture, nurtures, customer engagement, and supporting MarTech transformation efforts.
• Stay informed about the latest regional privacy and compliance requirements, market trends, competitive landscapes, and emerging marketing technologies.
• Cultivate meaningful change where necessary while continuously educating global stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in marketing operations, campaign management, or related roles.
• Proven expertise in managing and optimizing campaigns across various channels, including digital, SMS, email, and events.
• Strong understanding of Marketo and the CRM system Salesforce.
• Excellent communication, collaboration, and interpersonal skills to work effectively across cross-functional teams.
• Strategic thinker with the ability to translate high-level objectives into actionable campaign plans.
• Excellent written and verbal communication skills.
• Ability to influence and build effective working relationships with all levels of the organization.
• Relevant certifications such as Marketo Certified Expert are advantageous.