Senior Marketing Data Analyst AdTech/Media Analytics

Job Description

We are seeking an experienced Senior Marketing Data Analyst to support data-driven decision-making across digital advertising, marketing measurement, and media analytics.

Key Responsibilities

• Lead end-to-end analytics initiatives focused on campaign measurement, attribution, and performance tracking.
• Analyze large, multi-source datasets to identify actionable insights for marketing and media strategies.
• Develop interactive dashboards and scalable reporting solutions using Tableau, Looker, or similar BI platforms.
• Define KPIs and measurement frameworks aligned with business objectives.
• Apply statistical techniques and experimentation methodologies to evaluate campaign effectiveness.
• Translate analytical findings into clear recommendations for technical and business stakeholders.
• Build reusable analytical models, frameworks, and reporting templates.
• Collaborate with Product, Engineering, Customer Success, Marketing, and other cross-functional teams.
• Identify opportunities to improve data quality, reporting processes, and analytical methodologies.
• Support enhancements to analytics capabilities and data-driven products.
• Independently manage multiple analytical initiatives and deliverables.

Required Qualifications

• 9+ years of experience in data analytics, marketing analytics, or data science.
• Strong hands-on experience with SQL and Python.
• Strong understanding of marketing measurement, attribution models, and campaign analytics.
• Experience developing dashboards with Tableau, Looker, or comparable BI platforms.
• Experience working with large-scale datasets and data modeling.
• Strong analytical, communication, and presentation skills.
• Ability to translate complex analytical results into actionable business recommendations.
• Ability to work independently across multiple analytics initiatives.
• Ability to work during Pacific Time business hours.