Senior Integrated Marketing Manager

RESPONSIBILITIES

Kforce has a client in Kansas City, MO that is seeking a Senior Integrated Marketing Manager to connect paid media strategy, audience messaging, and creative execution to drive performance.

Summary

This hands-on role will map upfront and biddable media buys to the right messages for each audience, channel, funnel stage, and campaign moment.

The ideal candidate understands performance media and can translate complex media plans into clear messaging strategies and actionable creative briefs.

Key Responsibilities

• Map upfront media buys, including OLV, high-impact placements, roadblocks, and audio, plus biddable media such as paid social, to the appropriate audience and message
• Build and maintain cross-channel message maps and flighting plans tied to campaign goals, offers, and audience segments
• Partner with Media teams to understand targeting, placements, timing, and buy strategy and ensure creative is optimized accordingly
• Develop clear creative briefs that translate media and audience strategy into actionable direction
• Lead creative reviews and provide decisive, performance-focused feedback
• Ensure creative versions and specifications align with requirements across OLV, paid social, audio, and other paid placements
• Use performance data to optimize messaging and recommend what to scale, test, or adjust
• Develop message-testing strategies, particularly for biddable and paid social channels
• Maintain consistency across offers, promotions, messaging, and brand standards
• Partner with Legal and Compliance to ensure claims and disclaimers meet requirements

REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications or a related field
• 7+ years of experience in integrated marketing, with a strong focus on paid media
• Hands-on experience with paid social, OLV and audio, plus high-impact and roadblock placements
• Proven experience building message maps tied to media plans and audience targeting
• Solid understanding of both upfront and biddable media and how they work together across the funnel
• Excellent creative brief writing skills and confidence leading creative review
• Strong organization, communication and cross-functional partnership skills
• A track record of driving measurable results through performance media and message optimization
• Comfort working with media performance data and turning it into clear recommendations
• Ability to ramp up quickly and deliver in a short, fast-moving engagement