Senior Freelance Marketing Strategy Consultant

Summary: The Senior Freelance Marketing Strategy Consultant at Apply Digital will provide strategic support to top-tier clients, focusing on cross-channel marketing initiatives and campaign optimization. This role involves collaborating with internal teams and clients to translate business objectives into actionable strategies, ensuring high-quality execution and measurable success. The consultant will leverage extensive marketing experience to drive growth and build strong client relationships. The position is remote and classified as outside IR35.

Key Responsibilities:

• Work directly with Ragnarok clients by providing them with strategic planning, ideation, and optimizing new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs, along with writing briefs and approving all created assets.
• Ensure all recommendations have a clear and concise methodology and are appropriately sized for impact, ease of execution, and confidence in results.
• Continually track and develop a clear record of incremental revenue sourced from Ragnarok-owned initiatives.
• Develop strong relationships and rapport with clients, instilling confidence in agency work, advocacy, and referrals.
• Serve as a supporting resource for project extensions and renewals.
• Participate in sales pitches and scoping conversations - serving as a multi-channel growth subject matter expert and helping to identify the appropriate level of effort required to support initiatives.

Key Skills:

• 8+ years of experience strategizing for top-tier brands and/or clients (agency experience not required but is preferred).
• A solid track record of growth marketing successes, and hands-on platform experience with automation tools such as Iterable, Braze, Segment, Klaviyo, Customer.io, etc.
• Has extensive knowledge in email, SMS, and push channels, as well as top-of-funnel experience.
• A hands-on approach that delivers sharp strategic insights for clients.
• Have a strong technical edge and a finger on the pulse of trends as it relates to consumer behavior, cross-channel marketing, growth strategies, and all things technology and digital.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing