What you'll be doing:
- Owning and evolving the digital marketing strategy across key acquisition channels.
- Managing and challenging agency partners to maximise performance and ROI.
- Providing guidance and support to internal specialists executing campaign activity.
- Driving collaboration across paid and organic channels (PPC, Social, etc.) to deliver integrated campaigns.
- Reviewing channel performance, identifying opportunities and implementing improvements.
- Assessing the affiliate marketing programme.
Key channel focus:
- PPC
- Paid Social
- Organic Social
- Organic Content / SEO
- Affiliate Marketing
What we're looking for:
- Proven experience in a senior digital marketing role.
- Strong agency management and stakeholder engagement skills.
- Deep understanding of digital acquisition and performance marketing.
- Experience developing multi-channel digital strategies.
- Commercially minded, analytical and confident influencing senior stakeholders.