Senior Data Analysts (Marketing & Subscription Analytics) -- Bengaluru, India

Summary: The role of Senior Data Analyst focuses on transforming data into actionable insights that enhance business performance, particularly in marketing and subscription analytics. Candidates will engage in optimizing marketing strategies, analyzing customer journeys, and collaborating on data-driven projects. The position requires strong analytical skills and proficiency in various data tools to communicate findings effectively. This role is integral to shaping marketing and product strategies within a data-driven culture.

Key Responsibilities:

• Drive insights from campaign performance, customer engagement, and attribution models.
• Optimize marketing ROI, CPA, and funnel performance.
• Collaborate on A/B testing, segmentation, and marketing mix modeling.
• Conduct subscription and retention analytics.
• Analyze customer journey and funnel performance, identifying friction points and recommending optimizations.
• Build dashboards and visualizations using Tableau to communicate insights to stakeholders.
• Present complex findings in a business-friendly manner.
• Analyze subscription trends, churn, and customer lifetime value.
• Evaluate product feature usage and engagement patterns.
• Partner with product and business teams to drive retention and growth.

Key Skills:

• Strong analytical mindset with experience in marketing or subscription-based analytics.
• Proficiency in SQL, Python, R, Tableau, and Databricks.
• Experience in loading data from data lake into reporting layer.
• Tableau dashboard performance tuning.
• Deep understanding of customer lifecycle, attribution modeling, and predictive analytics.
• Business acumen to translate complex data into strategic decisions.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other