Senior Analyst Web Analytics
Posted 6 days ago by 1751527385
Negotiable
Outside
Remote
USA
Summary: The role of Web Analyst within the Marketing & Communication team focuses on enhancing the digital experience for prospective patients by collaborating with various stakeholders. The position involves analyzing web performance, providing insights, and recommending improvements to drive marketing strategies. This role requires a proactive approach to data management and analytics, aiming to educate and empower team members in a hybrid analytics model. The successful candidate will leverage their expertise in web analytics tools to influence marketing outcomes effectively.
Key Responsibilities:
- Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
- Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates. Deliver content insights that drive understanding and improvement in how our teams write.
- Assist with ad hoc Web Analytics requests from across Marketing & Communication.
- Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
- Champion a hybrid Service/Self-Service analytics model within M&C - educating stakeholders as you collaborate on data projects.
Key Skills:
- Three (3) or more years experience working in a marketing analytics role.
- Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
- A strong, practical understanding of Web Analytics technology.
- Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
- An ability to instill confidence and drive influence through presentations and live collaboration.
- An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. A grasp of how various Paid, Earned, and Owned marketing channels work.
- An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
- Familiarity with Google Tag Manager and basic web technology concepts.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Job Summary:
Are you looking for your next career challenge? We are excited to be recruiting a Web Analyst for the Marketing & Communication (M&C) team In this role, you will partner with channel owners, strategists, and technologists to improve the digital experience and better connect prospective patients to the world-class care. This role offers a unique opportunity to lead from the front - surfacing insights that will help drive our marketing forward, while also serving as a thought-partner as we build strategies for the future.
Job Responsibilities:
- Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will:
- Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
- Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates. Deliver content insights that drive understanding and improvement in how our teams write.
- Assist with ad hoc Web Analytics requests from across Marketing & Communication.
- Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
- Champion a hybrid Service/Self-Service analytics model within M&C - educating stakeholders as you collaborate on data projects.
Required Skills & Experience:
- Three (3) or more years experience working in a marketing analytics role.
- Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
- A strong, practical understanding of Web Analytics technology.
- Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
- An ability to instill confidence and drive influence through presentations and live collaboration.
-An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. A grasp of how various Paid, Earned, and Owned marketing channels work. - An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
- Familiarity with Google Tag Manager and basic web technology concepts.