Salesforce Marketing Specialist //Part Time

Description: Salesforce Marketing Specialist I

Location: 100% Remote (Colorado or Minnesota candidates would be preferred)

Duration: 10+ Months (Extendable)

10 hours/week (flexible based on availability and scope)

Key Responsibilities

Salesforce Marketing Cloud (Primary Focus)

Audit current Marketing Cloud setup and suggest/align the platform to best practices

Build and optimize single email sends and triggered journeys in Journey Builder, including entry criteria, path logic, and testing

Set up and QA Email Studio sends, dynamic content, and AMPscript where needed

Maintain and organize data extensions, synchronized data, and audience segmentation

Support ongoing list hygiene, opt-out management, and CRM data syncs (Sales Cloud Marketing Cloud)

Collaborate with internal marketing and sales stakeholders to prioritize and execute on roadmap items

Recommend journey improvements, segmentation strategies, and performance tracking methods

Reporting & Analytics (Secondary Focus)

Build and maintain regular performance reports across email and campaign channels

Translate campaign data into clear, actionable insights for marketing and sales stakeholders

Track KPIs and flag trends or issues proactively

Required Experience

3+ years working with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Contact Builder

Comfortable working with data extensions and complex segmentation logic (SQL experience is a bonus)

Familiarity with Salesforce Sales Cloud and contact/lead/campaign/campaign member objects

An understanding of cross-cloud integration (Marketing Cloud Sales Cloud)

Strong understanding of email marketing best practices (deliverability, segmentation, personalization, testing, and compliance)

Excellent attention to detail and organization skills

Strong analytical mindset with the ability to translate data into actionable insights

Self-starter who can work independently and isn't afraid to ask thoughtful questions

Willingness and aptitude to learn new platforms

Preferred / Nice-to-Have

Experience with SQL and/or HTML

Familiarity with Google Analytics (GA4) and performance reporting

Familiarity with SalesWings, PowerBI, or Marketing Cloud Connector

This role is a good fit if you:

Are comfortable owning the Marketing Cloud environment day-to-day

Enjoy collaborating with a small team, but don’t need frequent oversight to stay productive