Salesforce Marketing Consultant

Salesforce Marketing Consultant

Posted 1 day ago by Prutech Solutions

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Negotiable
Undetermined
Remote
Remote
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AMPScript Automation Cloud Computing Cloud Technology Content Creation Digital Content Digital Content Creation Email Marketing Extract Transform Load (ETL) Finance Marketing Automation Marketing Communications Marketing Strategies Salesforce Scripting Social Media SQL (Programming Language) Stakeholder Management User Journey Mapping Workflows

Summary: The Salesforce Marketing Consultant role involves collaborating with stakeholders to develop and implement marketing strategies using Salesforce Marketing Cloud. The consultant will create content for various digital channels, manage marketing automation workflows, and analyze campaign performance metrics. This position requires technical expertise in data integrations and scripting languages for effective marketing communication. The role is remote and is expected to last for over 12 months.

Key Responsibilities:

  • Collaborate with stakeholders to understand marketing objectives and develop strategies to achieve them using Salesforce Marketing Cloud.
  • Create engaging content for email marketing, social media, and other digital channels within Marketing Cloud.
  • Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns in Salesforce Marketing Cloud.
  • Develop and maintain data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
  • Utilize scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
  • Monitor campaign performance metrics and analyze data to optimize targeting, segmentation, and campaign effectiveness.
  • Provide technical expertise and support to marketing teams for campaign execution, troubleshooting, and optimization.
  • Collaborate with cross-functional teams including marketing, sales, and IT to ensure alignment and integration of marketing initiatives.

Key Skills:

  • Experience with Salesforce Marketing Cloud.
  • Proficiency in email marketing, social media, and digital content creation.
  • Knowledge of marketing automation workflows and customer journey design.
  • Experience with data integrations and ETL tools.
  • Proficiency in scripting languages such as AMPscript and SQL.
  • Strong analytical skills for monitoring and optimizing campaign performance.
  • Ability to collaborate with cross-functional teams.
  • Technical expertise in campaign execution and troubleshooting.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Job Title: Salesforce Marketing Consultant

Location: Remote

Duration: 12+ Months

Client: PruTech Solutions

About Us:

Established in 1997, PruTech is committed to innovative problem-solving, solution creation, and fostering strong client partnerships. Serving a diverse array of industries, from government to finance, retail, and manufacturing, PruTech operates from strategic locations including New York City, Washington DC, North Carolina, and boasts a nearshore office in Mexico City and multiple offshore offices in India.

JOB DESCRIPTION:

What You''ll Do:

  • Collaborate with stakeholders to understand marketing objectives and develop strategies to achieve them using Salesforce Marketing Cloud.
  • Create engaging content for email marketing, social media, and other digital channels within Marketing Cloud.
  • Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns in Salesforce Marketing Cloud.
  • Develop and maintain data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
  • Utilize scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
  • Monitor campaign performance metrics and analyze data to optimize targeting, segmentation, and campaign effectiveness.
  • Provide technical expertise and support to marketing teams for campaign execution, troubleshooting, and optimization.
  • Collaborate with cross-functional teams including marketing, sales, and IT to ensure alignment and integration of marketing initiatives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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